● Creator Briefing β€” GlycanAge Partnership

GlycanAge: The HRT + Biological Age Story No Other Creator Can Tell

Gemma is a menopause specialist with access to patient data showing HRT reduces biological age. GlycanAge is the test that proves it. This content combination does not exist anywhere else on Instagram or TikTok.

Β£149–£299 Test price range
Wellcome Sanger Research backed by
60% Face Recommended mix
6 Scripts Production ready
01 β€” Product Overview

The Science, the HRT Connection, and Why Gemma Is Uniquely Credible Here

No other creator on social media has this combination of clinical authority + patient data + menopause specialisation. This is the strongest content opportunity in the DoctoriumGP partnership stack.

GlycanAge

What Is GlycanAge?

Β£149–£299

GlycanAge measures glycans β€” complex sugar molecules attached to IgG antibodies β€” to produce a biological age score. It is the most accurate known standalone biomarker of biological age and systemic inflammation combined. Unlike DNA methylation (which measures how your genome is being read), glycans measure the direct output of your immune system's inflammatory state.

  • Blood spot test β€” finger prick, at home, posted back in a pre-paid envelope
  • Results within 2–3 weeks with a full biological age score and inflammation profile
  • Validated against the largest biological age dataset in existence at the Wellcome Sanger Institute
  • Directly correlates with future disease risk: cardiovascular disease, type 2 diabetes, cancer
  • Can be retested every 6–12 months to track biological age change over time
  • Most responsive biological age biomarker to lifestyle interventions β€” faster to change than methylation

The Science in Plain English

Your IgG antibodies β€” part of your immune system β€” have glycan chains attached to them. In young, healthy people, these chains are "friendly": anti-inflammatory, regulated, precise. As you age, or as chronic inflammation accumulates, those chains shift to a "hostile" pattern: pro-inflammatory, poorly regulated. GlycanAge measures exactly where on that spectrum you are. It's a direct readout of your body's inflammatory biology β€” not a proxy, not an estimate. The actual state of your immune system's ageing.

HRT Connection Gemma's Unique Angle

The HRT + GlycanAge Data β€” This Is the Gold

There is published peer-reviewed data showing that postmenopausal women who start HRT show a measurable decrease in GlycanAge. Not just a slowing of ageing β€” a reversal. This is not a supplement brand claim. It is science. And Gemma β€” as a menopause GP who prescribes HRT and can speak to patient outcomes β€” is uniquely positioned to deliver this message with authority.

Published Finding

↓ GlycanAge
Measured in postmenopausal women after commencing HRT β€” peer-reviewed, published data

The mechanism: oestrogen has direct anti-inflammatory effects via glycan pathway regulation. When oestrogen is replaced via HRT, the inflammatory glycan pattern partially reverses toward a younger phenotype. The data exists. Gemma can cite it. No other lifestyle creator can say this credibly.

  • Gemma can frame GlycanAge as a clinical outcome tool, not just a consumer gadget
  • Before/after HRT content: test at baseline, retest at 12 months = a content arc
  • Patient case angles (anonymised): "a patient of mine tested her GlycanAge before and after..."
  • Cross-links naturally to DoctoriumGP HRT consultations β€” complete ecosystem
  • The science also links to EMSella, Nurosym, lifestyle interventions β€” all reduce inflammation

Why GlycanAge Beats Other Bio-Age Tests for Gemma's Audience

vs Methylation Tests

Methylation is more stable β€” harder to shift through lifestyle alone. Glycans respond faster to interventions. If someone starts HRT, improves sleep, changes their diet β€” GlycanAge shows the change in 6–12 months. Methylation takes longer. For a results-oriented audience, glycans win on responsiveness.

vs Telomere Testing

Telomere testing has significant measurement variability β€” the science community considers it less reliable as a single-point test. GlycanAge has superior reproducibility and is backed by larger validation datasets. Gemma can say "the research community has largely moved on from telomeres" β€” and she'd be right.

vs Wearable Scores

Oura Ring biological age scores are algorithm estimates based on heart rate and sleep patterns. GlycanAge is a direct blood biomarker. One is a proxy; the other is measurement. For a clinical audience, the distinction matters β€” and Gemma can make that case authoritatively.


02 β€” Face vs Faceless

60% Face / 40% Faceless

The HRT angle β€” the most powerful content on this page β€” absolutely requires Gemma. Her authority is the product here.

Face Required (60%)Faceless (40%)

GlycanAge requires clinical credibility that only Gemma delivers. The HRT + biological age narrative, the patient case stories, the personal result reveal β€” these are face-to-camera content. The science explainer, the longevity stack comparison, and the product B-roll can all be produced faceless.

Face Required

  • G-01: HRT and Biological Age β€” the data your doctor hasn't seen
  • G-03: Gemma's personal GlycanAge result reveal
  • G-04: Inflammation is ageing you (trust, authority, clinical framing)
  • G-06: Why I test my biological age every 6 months (habit positioning)

Faceless Works

  • G-02: What are glycans β€” explainer with animation + text
  • G-05: Before/after sleep β€” Ultrahuman cross-sell, data overlay
  • Comparison content: GlycanAge vs methylation vs telomeres
  • Product B-roll session for use across all videos

03 β€” Hook Library

12 Production-Ready Hooks

Calibrated for Gemma's menopause and longevity audience. First 3 seconds are everything.

Hook G-01
HRT reduced my patient's biological age by 6 years. Here's the published data behind that sentence.
HRT / Menopause
Hook G-02
Glycans are what the serious longevity researchers are watching. Not telomeres. Not methylation. Glycans. Here's why.
Longevity / Science
Hook G-03
The NHS measures if you're sick. GlycanAge measures how fast you're ageing. They're not the same test. At all.
NHS Contrast
Hook G-04
I took the GlycanAge test before and after fixing my sleep. The number dropped. I'll show you by how much.
Personal Reveal
Hook G-05
Chronic inflammation doesn't just make you feel bad β€” it is the primary mechanism by which your body ages. I measure mine with a blood test twice a year.
Inflammation / Education
Hook G-06
I'm a GP who specialises in menopause. And I want to show you data that most GPs β€” including me, until recently β€” haven't seen.
Authority / Honest
Hook G-07
The most common biological age test people know about is methylation. But for menopausal women? Glycans are more useful. Here's the difference.
Comparison
Hook G-08
Two patients. Same calendar age. Same HRT dose. GlycanAge six months in: one dropped 4 years. One didn't move. The difference? I'll tell you what the data showed.
Patient Story
Hook G-09
Your body has two ages. The one on your passport. And the one your immune system is running at. Most people only know the first one.
Curiosity / Contrast
Hook G-10
If you're on HRT and you haven't tested your GlycanAge β€” you're missing the only objective measure of whether it's working at a biological level.
HRT Audience Direct
Hook G-11
Wellcome Sanger Institute research. Published peer review. The data is clear. Menopause accelerates biological ageing β€” and HRT reverses it. I want to walk you through what the science actually shows.
Science / Authority
Hook G-12
I test my biological age every 6 months. Here's what I've learned from two years of tracking it β€” and the one thing that moved the needle most.
Habit / Tracking

04 β€” Content Angle Matrix

8 Angles β€” GlycanAge

Each angle is a distinct audience hook with its own tone and content format.

Angle Hook Summary Body Direction Format Face? Hashtag Set
HRT Effectiveness Proof "HRT reduces biological age β€” published data" Cite the research, explain mechanism, patient examples, DoctoriumGP CTA Talking Head Face Menopause / HRT
Inflammation and Ageing "Inflammation is the mechanism. This is the test." What chronic inflammation actually is, how glycans measure it, lifestyle factors Talking Head Face Inflammation / Health
GP Personal Result "My GlycanAge came back β€” here's what I found" Honest reveal, what surprised her, what she's changing Talking Head + Props Face Longevity / Biohacking
Before / After (Sleep + Lifestyle) "I tested before and after fixing my sleep" Baseline GlycanAge, 12 weeks of tracked sleep (Ultrahuman), retest result Split Screen Faceless + Data Longevity / Biohacking
Menopause Ageing Acceleration "Menopause accelerates ageing. Here's the data." Oestrogen's role in glycan regulation, menopause = glycan shift, why it matters Talking Head Face Menopause / HRT
The Science Explained Simply "Glycans: what are they and why do they matter?" Plain English science explainer, why better than telomeres, peer-review validation Screen Record + VO Faceless Longevity / Biohacking
Longevity Stack "GlycanAge + CGM + Oura/Ultrahuman = the full picture" How each tool measures different things, what the stack tells you together Flatlay + Text Faceless Biohacking / Tools
GlycanAge vs Other Tests "Methylation vs telomeres vs glycans β€” which is best?" Honest comparison: strengths and weaknesses of each, glycans for menopause audience Talking Head Face Longevity / Biohacking

05 β€” Full Scripts

6 Word-for-Word Production Scripts

Real scripts. Read them as written. [ACTION] notes are director instructions.

HRT Gold Face Required β€” Gemma Strongest Script
G-01 β€” HRT and Biological Age: The Data Your Doctor Hasn't Seen
75–90 sec Talking Head Menopause Audience β€” Maximum Impact
Hook Variations (choose one)
Hook A β€” Data Lead
HRT reduced my patient's biological age by 6 years. There is published peer-reviewed data behind that sentence. And most GPs β€” including me, until I dug into this β€” haven't seen it.
Hook B β€” Reframe
We talk about HRT fixing symptoms. Hot flushes. Sleep. Mood. But there is now evidence that HRT does something much bigger than that. Let me walk you through it.
Hook C β€” Personal Authority
I've been prescribing HRT for years. This year, I came across research that changed how I explain it to every patient I see. I want to share it with you.
Script Body
[ACTION: Gemma at clinic desk. White coat. Clinical authority register. A printed chart or journal abstract visible on desk β€” not necessarily legible, but present as a visual anchor.] Let me talk to you about glycans. Specifically β€” IgG glycans. Your immune system produces antibodies. Those antibodies have sugar molecule chains attached to them called glycans. In young, healthy people, those glycan chains are anti-inflammatory β€” they regulate the immune system. As you age, particularly after menopause, those chains shift to a more pro-inflammatory pattern. Your immune system starts to run hot. [ACTION: Text overlay: "GLYCANS = your immune system's ageing fingerprint"] Researchers at the Wellcome Sanger Institute have built the largest validation dataset for biological age testing using glycans. GlycanAge is the commercial test that comes out of that research. And what they found about menopause and HRT β€” this is the part I want you to really hear. [ACTION: Direct eye contact. Deliberate pace.] Menopause accelerates biological ageing. Not just subjectively β€” measurably, in the glycan profile. The loss of oestrogen removes a key anti-inflammatory signal. The glycan pattern shifts. Biological age accelerates. And then β€” in published, peer-reviewed trials β€” in women who started HRT, that pattern reversed. [ACTION: Pause. Let this land.] Not stabilised. Reversed. The glycan biological age decreased. Now, HRT is a clinical decision. I am not saying everyone should be on it β€” that conversation depends on your individual history, risk factors, and what the data shows specifically for you. But if you're currently taking HRT and wondering whether it's doing anything beyond the symptom relief β€” this is the evidence that it is. Biologically. Measurably. [ACTION: Hold up or reference GlycanAge test] GlycanAge lets you test your own biological age. If you want to see where you are before starting HRT, or track what happens at six and twelve months in β€” this is the tool for that. Link in my bio. And if you want to talk about HRT properly, with a GP who actually knows this data, DoctoriumGP consultations are also in the link. [ACTION: DoctoriumGP branding held to camera or on desk]
B-Roll Callouts
Printed chart showing GlycanAge decrease post-HRT (can be mocked up)
Journal abstract on screen (blurred acceptable for impression)
GlycanAge test kit on clinical desk
Text overlay: "GlycanAge ↓ after HRT β€” published data"
DoctoriumGP clinic signage or branding shot
Gemma's hands gesturing β€” use as cutaways
Hashtags
#hrt #menopause #perimenopause #biologicalage #glycanage #glycans #longevity #drgemmalevis #doctoriumgp #hrtadvocate #menopausegp #womenover40 #hormonehealth #inflammation #preventivehealth
CTA
GlycanAge test β€” link in bio. Test before HRT, retest at 12 months. If you want a proper HRT conversation, DoctoriumGP consultations are also in the link.
GlycanAge Faceless-Friendly Science Explainer
G-02 β€” What Are Glycans? A GP Explains in 60 Seconds
45–60 sec VO + Animation / Text High Save + Share
Hook Variations
Hook A
The longevity researchers have moved on from telomeres. They're watching glycans now. Here's why β€” in 60 seconds.
Hook B
Glycans are the most accurate known biomarker of biological age. Most people have never heard of them. That's about to change.
Hook C
There are molecules in your blood right now that carry a near-perfect record of how fast you're ageing. They're called glycans. Here's what they are.
Script Body
[ACTION: Dark background, clean animated text overlays throughout. VO over visuals. No face needed.] Your immune system makes antibodies. You probably know that β€” antibodies fight infections, viruses, foreign cells. [ACTION: Text overlay: "ANTIBODIES = your immune system's soldiers"] What you might not know is that those antibodies have sugar molecule chains attached to them. Complex sugars called glycans. And those glycan chains are not random β€” they have a job. [ACTION: Text overlay: "GLYCANS = regulatory chains on antibodies"] In young people, glycan chains are configured in an anti-inflammatory pattern. They tell the immune system to stay regulated. Calm. Precise. [ACTION: Text overlay: "Young = anti-inflammatory glycan profile"] As you age β€” or as chronic stress, poor diet, sleep deprivation, and inflammation accumulate β€” those chains shift. They reconfigure into a pro-inflammatory pattern. The immune system starts running hotter. [ACTION: Text overlay: "Ageing / Inflammation = pro-inflammatory glycan shift" β€” colour shift from green to red] This shift is measurable. And it is the most responsive biological age marker we have β€” meaning it changes faster than methylation when you make lifestyle improvements. [ACTION: Text overlay: "Most responsive bio-age marker to lifestyle change"] GlycanAge tests your glycan profile from a home blood spot test. Your result is a biological age score β€” and an inflammation profile that shows you where you are on the spectrum. [ACTION: Show GlycanAge kit / website / result screen] The science comes from the Wellcome Sanger Institute β€” one of the world's leading genomics and biological age research centres. This isn't a startup making claims. This is peer-reviewed, validated science. Link in bio to test yours.
B-Roll Callouts
Animated antibody diagram (free medical animation: Pexels / Pixabay)
Colour-coded text overlays β€” green for anti-inflammatory, red for pro-inflammatory
GlycanAge website on screen
Wellcome Sanger logo / reference shot
GlycanAge test kit beauty shots
Hashtags
#glycans #biologicalage #glycanage #longevity #biohacking #inflammation #immunesystem #ageing #longevityresearch #epigenetics #preventivehealth #gpadvice #doctoriumgp #wellcomesanger #scienceexplained
CTA
Save this if you want the science. Test your own β€” GlycanAge, link in bio.
GlycanAge Face Required β€” Gemma Personal Reveal
G-03 β€” My GlycanAge Result: Honest GP Review
75 sec Talking Head + Props High Trust Content
Hook Variations
Hook A
I ordered my own GlycanAge test. I'm a GP. I study ageing. And I still had a moment when the result came back where I thought β€” oh, right, that makes sense.
Hook B
My GlycanAge result is in. My calendar age is [X]. My biological age came back as [result]. Here's what I'm doing about it.
Hook C
I've recommended this test to patients for months. I finally ordered mine. The result was interesting β€” and honest. I want to share it.
Script Body
[ACTION: Gemma at clinic or home desk. GlycanAge result printout in hand. Relaxed register β€” not clinical, personal. This is Gemma as a person, not just a GP.] So I got my GlycanAge results back. And before I tell you the number, I want to say something. The most interesting thing about doing this test as a clinician is that it forces you to treat yourself like a patient. And we are famously bad at that. [ACTION: Slight self-aware smile. This lands as authentically self-deprecating and builds trust.] My calendar age is [X]. My GlycanAge β€” my biological age based on glycan analysis β€” came back as [X]. [ACTION: Hold up the result. Allow a beat. Don't rush past the number.] [If lower than calendar age:] That's better than I expected, honestly. And when I look at the breakdown β€” the inflammation profile β€” I can see why. My CRP has been low. I've been consistent with sleep. [mention one more positive factor]. [If higher / the same:] That told me something. When I look at the inflammation profile, I can see [specific flag from result]. And actually β€” looking at the past [timeframe] β€” that makes sense. [brief explanation: "I haven't been sleeping well" / "stress load has been high" / "my diet slipped more than I'd like to admit"]. [Either way, continue:] What I'm changing: [2–3 specific, credible actions that align with the result. e.g.: "I've prioritised sleep as non-negotiable" / "I've reviewed my HRT dose with the glycan data in mind" / "I've added omega-3 which has direct anti-inflammatory glycan research behind it".] [ACTION: Direct to camera, measured and warm] I'm going to retest in 6 months. And I'll share that result too. If you want to test yours first β€” GlycanAge kit is in the link in my bio. Comment "RETEST" and I'll remind you when my 6-month result comes in.
B-Roll Callouts
GlycanAge result printout β€” Gemma holding it, partial view
Close-up of the age number on results (focus pull for reveal moment)
GlycanAge test kit β€” unopened for reference
Omega-3 / supplement flatlay (if mentioned)
Sleep tracker / ring on Gemma's hand (Ultrahuman cross-sell)
Hashtags
#glycanage #biologicalage #gpreveals #longevity #drgemmalevis #doctoriumgp #inflammation #biohacking #preventivehealth #womenover40 #gpadvice #agetest #healthcheck #glycans
CTA
Comment "RETEST" to get notified when my 6-month result comes in. GlycanAge test β€” link in bio.
GlycanAge Face Required β€” Gemma Inflammation Education
G-04 β€” Inflammation Is Ageing You Faster Than Anything Else
60–75 sec Talking Head Broad Audience Appeal
Hook Variations
Hook A
Chronic inflammation is the single most consistent accelerator of biological ageing. Not genetics. Not diet alone. Inflammation. And most people have no idea how much of it they're carrying.
Hook B
You can feel fine and be ageing fast. Chronic low-grade inflammation doesn't hurt. It just ages you β€” silently β€” for years.
Hook C
I want to talk about the link between inflammation and biological age β€” because it is the most important thing I've changed my mind about in clinical practice this year.
Script Body
[ACTION: Gemma at clinic. Authoritative but accessible. This is a core education piece β€” her strongest content type.] There is a concept in longevity medicine called inflammaging. Inflammation plus ageing. The idea that chronic, low-grade systemic inflammation is both a symptom and a driver of biological ageing. And the research on this is overwhelming. [ACTION: Text overlay: "INFLAMMAGING = inflammation-driven accelerated ageing"] Here's what makes this insidious: you do not feel chronic low-grade inflammation. It's not pain. It's not redness. It's a raised CRP. A shifted glycan profile. A blood marker that's technically "normal" by NHS standards β€” but trending in the wrong direction. The sources of chronic inflammation are the things most of us know we should address but often don't prioritise: sleep deprivation, visceral adiposity β€” that's deep abdominal fat β€” ultra-processed food, and for women β€” unmanaged menopause. [ACTION: Text overlay each as mentioned] Oestrogen is anti-inflammatory. When oestrogen drops in menopause, the inflammatory pathway accelerates. GlycanAge β€” which measures your glycan biological age β€” shows this directly. Postmenopausal women who are not on HRT typically have higher GlycanAge scores than their peers who are. [ACTION: Text overlay: "Unmanaged menopause β†’ accelerated GlycanAge"] This is why I measure my own GlycanAge twice a year. Not because I'm expecting a problem β€” because I want to catch a trend before it becomes one. [ACTION: Hold up GlycanAge kit] Measuring your inflammation is the first step to managing it. The test is at home, finger prick, results in two weeks. Link in my bio.
B-Roll Callouts
Text overlays: "INFLAMMAGING", the four inflammation sources
Processed food reference (brief, not preachy)
Sleep tracking data (Ultrahuman Ring reference β€” cross-sell)
GlycanAge kit on desk
Inflammation concept graphic (abstract, dark aesthetic)
Hashtags
#inflammation #inflammaging #biologicalage #glycanage #menopause #hrt #longevity #antiinflammatory #chronicinflammation #drgemmalevis #doctoriumgp #gpadvice #preventivehealth #biohacking
CTA
Test your inflammation β€” GlycanAge, link in bio. If you're perimenopausal or postmenopausal, this one matters more than most people realise.
GlycanAge Faceless / Data Ultrahuman Cross-Sell
G-05 β€” Before and After: 12 Weeks of Better Sleep and My GlycanAge
60 sec Split Screen / Data Overlay Partnership Cross-Sell
Hook Variations
Hook A
12 weeks. Tracked sleep every night with my ring. Changed one thing. Then retested my biological age. Here's what the data showed.
Hook B
Sleep quality is the single most powerful lever on GlycanAge. I tracked mine for 12 weeks using my Ultrahuman Ring β€” then retested. The number moved.
Hook C
I took my GlycanAge baseline. Then I fixed my sleep β€” measurably, tracked, every night. 12 weeks later I retested. This is what happened.
Script Body
[ACTION: Faceless or Gemma. Split screen potential: left = Ultrahuman Ring data; right = GlycanAge result. Dark aesthetic throughout.] Sleep is the most underutilised longevity intervention. We all know we should sleep better. Most people don't measure whether they're succeeding. [ACTION: Show Ultrahuman Ring app β€” sleep score data over 12 weeks] I've been tracking my sleep for 12 weeks using my Ultrahuman Ring. My average sleep score at the start of the tracking period: [score]. My sleep efficiency: [%]. My average deep sleep: [time]. [ACTION: Highlight any positive trends β€” "you can see the score improving week on week"] I made three changes during this period: [choose from: consistent sleep window, reduced alcohol, cooler sleep environment, magnesium glycinate, no screens after 10pm]. Simple, evidence-based, measurable. [ACTION: Show week 1 vs week 12 sleep score comparison β€” side by side or before/after] At the start and end of the 12 weeks, I took a GlycanAge test. [ACTION: Show GlycanAge result 1 vs result 2 β€” biological age scores side by side] Week 1 GlycanAge: [X]. Week 12 GlycanAge: [X]. [ACTION: Let the comparison sit on screen for 3–4 seconds. No voiceover. Let the viewer process.] One intervention. Tracked consistently. Retested. The glycan data moved. This is what measuring looks like. Not guessing. Not hoping. Measuring. [ACTION: Show both products β€” Ultrahuman Ring and GlycanAge kit β€” together in frame] Both are linked in my bio. GlycanAge for the baseline. Ultrahuman for the tracking. Retest in 12 weeks and you'll know exactly what moved the needle.
B-Roll Callouts
Ultrahuman Ring app β€” 12-week sleep score trend
Week 1 vs Week 12 sleep scores side by side
GlycanAge result 1 vs result 2 β€” comparison graphic
Gemma's hand with Ultrahuman Ring visible
GlycanAge kit beside Ultrahuman Ring β€” lifestyle flatlay
Bedroom / sleep environment reference (dark, cool, clean)
Hashtags
#glycanage #biologicalage #sleeptracking #ultrahuman #longevity #biohacking #sleepoptimisation #inflammation #glycans #healthdata #preventivehealth #doctoriumgp #drgemmalevis #sleephealth
CTA
GlycanAge + Ultrahuman Ring β€” both in the link in bio. Test baseline. Track sleep. Retest. This is how you measure rather than guess.
GlycanAge Face Required β€” Gemma Habit / Repeat Purchase
G-06 β€” Why I Test My Biological Age Every 6 Months
60 sec Talking Head Repeat Purchase Driver
Hook Variations
Hook A
I test my biological age every 6 months. Not because I expect a problem β€” because without tracking, you're just guessing.
Hook B
Here's the thing about biological age testing that most people miss: the number you get once tells you where you are. The number you get twice tells you which direction you're going.
Hook C
Two years of testing my own GlycanAge every 6 months. Here's what I've learned β€” and what the trend has shown.
Script Body
[ACTION: Gemma, clinic or home. Relaxed. This is a personal, reflective piece β€” less clinical, more mentor-to-audience.] Every six months, I order a GlycanAge test. I've been doing this for two years now. And the reason isn't that I'm anxious about my health β€” it's that I think the only way to know whether the changes you're making are actually working is to measure them. [ACTION: Text overlay: "Single test = WHERE you are. Multiple tests = WHICH DIRECTION."] One result tells you where you are. That's useful. Two results β€” six months apart β€” tell you which direction your body is travelling. That's much more useful. The things I've tracked in that time: the period when my sleep was disrupted [reason β€” e.g., a demanding period at work]. The period when I introduced [a specific supplement, changed my diet]. What happened to GlycanAge when I optimised my HRT dose. [ACTION: You don't need to reveal specific numbers here unless comfortable. The narrative of "I tracked it and saw a response" is enough.] Each one of those periods shows up in the data. Glycans respond to lifestyle changes faster than most biological age markers. You can see a result within 3–6 months of making a real change. [ACTION: Hold GlycanAge kit] The first test is a baseline. The second test is the answer. If you start HRT, change your sleep, improve your diet β€” GlycanAge gives you the before and after. I'd recommend testing at baseline and again at 6 and 12 months. Track what changes in between. The link to order is in my bio. [ACTION: Warm, direct eye contact] If you test and want to talk through your result from a GP perspective β€” DoctoriumGP consultations are also available. Details in the link.
B-Roll Callouts
Multiple GlycanAge result cards over time (mockup timeline graphic)
Calendar / timeline graphic: "Test 1 β†’ 6 months β†’ Test 2"
GlycanAge kit on desk β€” single product hero shot
Gemma writing notes / reviewing results (cutaway)
DoctoriumGP branding shot
Hashtags
#glycanage #biologicalage #longevity #biohacking #trackeverything #preventivehealth #drgemmalevis #doctoriumgp #glycans #inflammation #hrt #menopause #healthoptimisation #gpadvice #womenover40
CTA
First test β€” link in bio. GlycanAge gives you a baseline and a direction. If you want to talk through your result, DoctoriumGP consultations are also in the link.

06 β€” Filming Job Cards

3 Production Sessions

Three focused shoots. Allow 60–90 minutes each.

01

Clinic β€” HRT + GlycanAge Data Video

Printed chart showing biological age reduction. Scripts G-01, G-04, G-06.

90 min

Camera

  • Eye-level tripod β€” Gemma centred, clinical desk visible
  • Slight downward angle for white coat authority (5–10 degrees)
  • Close-up: hands gesturing toward printed chart / result card
  • Orientation: 9:16 primary (TikTok / Reels)

Lighting

  • Ring light or softbox, front-left, eye catchlights essential
  • Ensure chart / result printout is lit β€” no reflective glare
  • Warm slightly: GlycanAge brand palette leans warm/scientific

Audio

  • Lavalier mic β€” DJI Mic or Rode Wireless GO
  • Record 10 sec room tone before first take
  • G-01 and G-04 are clinical authority pieces β€” clean, clear audio essential

Props Required

  • Printed GlycanAge result or mock chart showing age reduction (design in Canva)
  • GlycanAge test kit (branded, on desk)
  • White coat β€” G-01 and G-04 are clinical pieces, coat appropriate
  • Journal abstract print (blurred/partial) for G-01 scientific credibility

Shoot Order

  • 1. G-01 Hook C (warm up, personal register)
  • 2. G-01 full Γ— 2
  • 3. G-04 Hook A Γ— 1, full Γ— 2
  • 4. G-06 Hook B Γ— 1, full Γ— 2
  • 5. Close-up cutaways: chart, kit, Gemma's hands

Director Notes

G-01 is the most important video in the entire GlycanAge brief. The sentence "in published peer-reviewed trials, in women who started HRT, the glycan biological age decreased β€” not stabilised, decreased" is the centrepiece. Gemma should pause before "decreased" and deliver it with deliberate weight. Film this moment in multiple registers: clinical/matter-of-fact, slightly surprised at the finding, warm and reassuring. Choose the take where it lands most naturally. Do not rush this line.

02

Clinic β€” Personal Result Reveal

Gemma opening her own GlycanAge results on screen. Script G-03.

60 min

Camera

  • Primary: eye-level, personal β€” not clinical. No white coat for G-03.
  • Consider filming G-03 at home or in a non-clinical setting for authenticity
  • Secondary: over-the-shoulder to show the results email / app on screen
  • Close-up: Gemma's expression as she reads result β€” this is the money shot

Lighting

  • Natural light if filming at home β€” window light, ring light fill
  • Warmer, less clinical than Session 1 β€” this is personal content
  • Ensure screen showing results is visible without glare

Audio

  • Lavalier mic or boom β€” same quality as Session 1
  • If filming at home: check for background noise (appliances, road)

Props Required

  • Laptop or tablet showing GlycanAge results email / dashboard
  • GlycanAge results printout (Gemma's real result if available)
  • Optional: notebook, pen β€” natural desk setup

Shoot Order

  • 1. Unscripted opening reaction β€” film Gemma reading result for the first time if possible
  • 2. G-03 Hook A β€” warm take, genuine
  • 3. G-03 full scripted take Γ— 2
  • 4. Close-up of result on screen
  • 5. Cutaway: Gemma writing a note about what she's going to change

Director Notes

If at all possible, film the actual moment Gemma opens her GlycanAge results for the first time. Even 30 seconds of genuinely unscripted reaction footage is enormously valuable β€” it is authentic in a way that no scripted content can replicate. Have camera rolling before she looks at the result. That reaction β€” whether positive, surprising, or motivating β€” is shareable content. Everything else in this session supports that moment. The scripted take is the safe option; the real reaction is the gold.

03

Faceless β€” Product B-Roll + Screen Recording Session

Science explainer assets, product shots, data overlays. Scripts G-02, G-05.

2 hrs

Tech Setup

  • Screen recording: GlycanAge website, results dashboard, research PDF
  • Flatlay camera: overhead phone mount or camera arm, dark surface
  • VO: quiet room, iPhone Voice Memo or Rode NT-USB
  • Edit: CapCut (mobile) or DaVinci Resolve (desktop)

Content to Produce

  • G-02: VO + animated text glycan explainer
  • G-05: Split screen β€” Ultrahuman sleep data + GlycanAge result comparison
  • Comparison graphic: GlycanAge vs methylation vs telomeres
  • Product hero shots: GlycanAge kit in 6–8 angles for reuse

Props / Assets

  • GlycanAge kit (complete β€” finger prick card, lancet, envelope)
  • Ultrahuman Ring for flatlay (G-05 cross-sell)
  • GlycanAge results on screen β€” real or demo account
  • Wellcome Sanger reference image (for G-02 science credibility)

Post-Production Specs

  • Accent colour: #f472b6 (pink) for GlycanAge content
  • Secondary highlight: #d4a843 (gold) for HRT-specific content
  • Dark background throughout β€” matches @doctoriumgp aesthetic
  • Subtitle all VO with auto-captions, edit for accuracy
  • Export 1080Γ—1920, 60fps, max quality

Director Notes

The G-05 before/after split screen is the most technically demanding asset in this session β€” allow extra time. The ideal execution is: left panel shows Ultrahuman sleep app data (12-week trend line going up), right panel shows GlycanAge score going down. Both panels update simultaneously in sync with the VO. If this is too complex for the current edit setup, a simpler sequential before/after (Result 1 β†’ Result 2) with VO over the top works equally well. Do not sacrifice the science explainer G-02 for technical complexity on G-05 β€” G-02 is the higher-priority asset for ongoing use.


07 β€” Faceless Production Notes

Tool-Specific Guidance for GlycanAge

GlycanAge faceless content leans into science and data aesthetics. Warmer than Stride β€” pink and gold accents.

🎨 Colour Scheme

  • Primary accent: #f472b6 (pink) β€” GlycanAge brand alignment
  • HRT content accent: #d4a843 (gold) β€” warmth, clinical credibility
  • Anti-inflammatory data: #4ade80 (green) for positive results
  • Pro-inflammatory: #f87171 (red) β€” shift/warning context
  • Background: #050508 (near-black) throughout

πŸ“Š Data Visualisation

  • GlycanAge scores: large number, bold, pink or gold
  • Before/after comparisons: side-by-side boxes, same size, aligned
  • Timeline graphics: left-to-right, dates clearly labelled
  • Use Canva or Figma for comparison graphics β€” export PNG at 2Γ— for sharpness
  • All data graphics: include source label (e.g., "Published data β€” GlycanAge / Wellcome Sanger")

πŸ–₯️ Screen Recording

  • GlycanAge website: record the result dashboard page (demo/own account)
  • Zoom to 150% before recording for legibility on mobile
  • Research article: record abstract section, highlight key finding
  • Cursor: slow, deliberate movement β€” no erratic mouse
  • Resolution: 1440Γ—900 minimum, export at 4K if monitor supports

πŸŽ™οΈ VO Style β€” GlycanAge

  • Slower pace than Stride content β€” science requires processing time
  • Pause after key data points (e.g., "biological age decreased" β€” 1 sec pause)
  • Clinical but warm: Gemma's register, not robotic
  • Avoid jargon without immediate plain-English follow-up
  • Record in a single take if possible β€” choppy edits break the science explainer rhythm

🏷️ Product Shot Specs

  • GlycanAge kit on dark slate surface (not white β€” too clinical / cold)
  • Warm side lighting to complement pink brand palette
  • Include: box, lancet, blood card, return envelope β€” individual and group shots
  • Shoot 8–10 versions β€” sufficient for 3–4 months of content
  • Include one lifestyle flatlay: GlycanAge + Ultrahuman Ring + notepad

βœ‚οΈ Edit Pacing

  • GlycanAge content: slower cuts than Stride blood test content
  • Science explainer (G-02): allow each concept 3–4 seconds on screen
  • Data reveals: hold the number on screen for minimum 3 seconds
  • Music: ambient/atmospheric instrumental, slightly warmer tone than Stride
  • Captions: auto-generate then edit β€” especially for technical terms (glycan, IgG)

08 β€” Hashtag Sets

3 Ready-to-Use Sets

Mix across posts β€” don't repeat the same full set on consecutive uploads.

Set A β€” Longevity / Biohacking

#biologicalage #glycanage #glycans #longevity #biohacking #epigenetics #agetest #reverseyourage #longevityresearch #antiageing #healthoptimisation #inflammaging #inflammation #biomarkers #wellcomesanger

Set B β€” Menopause / HRT

#menopause #perimenopause #hrt #hormonereplacement #menopauseawareness #womenover40 #womenshealth #hormonehealth #oestrogen #drgemmalevis #doctoriumgp #hrtadvocate #menopausegp #biologicalage #glycanage

Set C β€” Inflammation / Health

#inflammation #chronicinflammation #inflammaging #antiinflammatory #crp #immunehealth #immunesystem #gpadvice #preventivehealth #functionalhealth #healthdata #doctoradvice #askadoctor #healthcheck #glycanage


09 β€” CTA Library

6 GlycanAge-Specific CTAs

Use these word-for-word at script endings and in captions. Rotate to avoid repetition.

CTA 01 β€” HRT Audience Primary

If you're on HRT or thinking about it β€” GlycanAge gives you the before and after. Test now, retest in 12 months. Link in bio.

Best for: G-01 and any HRT-focused content. Directly converts the menopause audience.
CTA 02 β€” Baseline Prompt

You can't track what you don't measure. GlycanAge baseline β€” link in bio. Order yours, then make changes, then retest. That's how you know.

Best for: G-06 and habit-framing content. Positions repeat purchase.
CTA 03 β€” Comment Mechanic

Comment "GLYCAN" and I'll reply with the link. I'll also share my next retest result when it comes in.

Best for: Engagement loop. Strong algorithm signal via comments.
CTA 04 β€” Science / Credibility

Wellcome Sanger Institute research. Peer-reviewed validation. Not a supplement claim β€” actual published science. Link in bio.

Best for: Science explainer content (G-02). Addresses sceptical audience.
CTA 05 β€” Consultation Crossover

Test your biological age β€” link in bio. If you want to understand your result from a GP's perspective, DoctoriumGP consultations are also available. Details in bio.

Best for: G-03 reveal content. Drives affiliate + DoctoriumGP consultation revenue.
CTA 06 β€” Save Mechanic

Save this. When you're ready to test, the link is in my bio. GlycanAge β€” biological age from home.

Best for: Educational and science content. Drives saves for algorithm.

DoctoriumGP Creator Hub β€” GlycanAge Partnership Brief

All content posts to @doctoriumgp β€” not GlycanAge's own channels. Affiliate commission on all sales via DoctoriumGP landing page.

← Stride Ultrahuman β†’