● Creator Briefing — Stride Partnership

Stride: Methylation & Blood Testing

Two products, one powerful narrative: the NHS gives you a snapshot of disease. Stride gives you a complete picture of how fast you're ageing — and what to do about it. Gemma is uniquely credible here.

£40–£100 Commission per sale
£139–£249 Methylation price
@doctoriumgp All content channel
8 Scripts Production ready
01 — Product Overview

Two Products, One Thesis

The NHS tests for disease. Stride tests for ageing. That single line is the bridge between both products.

Methylation Test

Stride Methylation — Epigenetic Biological Age

£139–£249 You earn £40–£100 / sale

DNA methylation analysis gives a biological age — not a guess, a measurement. The test also surfaces nutritional gaps and lifestyle factors that are accelerating ageing. It's the Bryan Johnson tier of testing, at 0.01% of the cost.

  • Epigenetic clock — measures actual biological age vs calendar age
  • Surfaces accelerating factors: sleep deprivation, inflammation, nutrient deficiency, chronic stress
  • Nutrition gap reporting — folate, B12, B6 status via methylation pathway data
  • Directly linked to menopause content: HRT shown to reduce epigenetic age in peer-reviewed trials
  • Viral angle: Bryan Johnson, longevity TikTok, "biological age" is the most searched health metric under 45
  • At-home saliva/cheek swab — no needles. Easy to demonstrate on camera.

WHY THIS CONVERTS

The biological age result is a reveal moment — shareable, emotionally charged, relatable. Gemma as a GP revealing her own result builds massive trust. The longevity algorithm on Instagram and TikTok is voracious for this content.

Blood Test Panels

Stride Blood Panels — GP-Level Biomarkers at Home

£69–£189 You earn £25–£65 / sale

Comprehensive at-home blood testing covering ferritin, thyroid (including T3/T4, not just TSH), hormones (oestradiol, testosterone, DHEA), Vitamin D, HbA1c, CRP, and more. Results come with contextual interpretation — not just "normal/abnormal" but what it means in the context of your symptoms.

  • Ferritin — the number the NHS ignores (ferritin of 12 is "normal," ferritin of 12 causes hair loss and exhaustion)
  • Full thyroid panel — TSH + Free T3 + Free T4, not just the TSH the NHS offers
  • Sex hormones — oestradiol, testosterone, SHBG, LH, FSH
  • Vitamin D — chronically under-tested in the NHS, dramatically under-replaced
  • Inflammation: CRP, homocysteine
  • At-home finger-prick lancet — Gemma can demonstrate correct technique live

WHY THIS CONVERTS

"Your GP told you it was normal" content is consistently viral. Gemma can explain what GPs actually look at vs what the optimal ranges are. The ferritin angle alone is a 2M+ view concept. Faceless data-reveal content performs well here — no Gemma required for every video.

02 — Face vs Faceless

Content Mix Guidance

Use this split to plan the content calendar and production sessions efficiently.

Methylation 50 / 50 split
Face (50%)Faceless (50%)

The personal result reveal absolutely requires Gemma — the audience needs to see her reaction. Education content (what methylation is, how it works) performs well faceless with voiceover + screen recording. The "I tested myself" arc benefits from split content: faceless explanation → face reveal.

  • Face required: Result reveal, personal reaction, "changed how I prescribe" narrative
  • Faceless works: What is methylation, longevity explainers, "Bryan Johnson vs £249" comparison
Blood Tests 40 Face / 60 Faceless
Face (40%)Faceless (60%)

Data reveal content — charts, optimal ranges overlaid on results, "what the NHS tests vs what you actually need" comparison graphics — performs extremely well without a face. Gemma adds value for trust-building and the personal result reveal, but the format favours production efficiency.

  • Face required: GP opinion pieces, personal result, "I tested my own blood" narrative
  • Faceless works: The 7 tests list, NHS vs optimal ranges, how-to lancet demo (hands only)
03 — Hook Library

15 Production-Ready Hooks

Use these word-for-word. First 3 seconds = everything.

— Methylation Hooks (8) —

Hook M-01
Bryan Johnson spends $2 million a year to reverse his biological age. I spent £249 and found out I'm ageing 6 years slower than my calendar age.
Comparison / Contrast
Hook M-02
I'm a GP, and I tested my own methylation age. I genuinely wasn't prepared for the result.
Personal Reveal
Hook M-03
Your calendar age is a lie. Your biological age is the number that actually predicts how long you'll live — and you can test it at home for under £200.
Provocation
Hook M-04
The NHS measures if you're sick. This test measures how fast you're ageing. Those are completely different questions.
Authority / Education
Hook M-05
I've been prescribing HRT for years. Then I saw methylation data showing HRT reduces biological age — and I ordered my own test the same day.
Professional Insight
Hook M-06
Two women. Same age. One biological age: 42. The other: 61. The difference wasn't genetics — here's what the data showed.
Story / Contrast
Hook M-07
If I could only order one health test for every patient over 40, this would be it. And the NHS doesn't offer it.
Authority / Scarcity
Hook M-08
My chronological age is [X]. My biological age came back as [X-6]. Here's exactly what changed in the past 18 months that I think did it.
Before / After

— Blood Test Hooks (7) —

Hook B-01
Your GP told you your blood test was normal. Here's the question they didn't ask — and the one number that explains why you're exhausted.
NHS Gaps
Hook B-02
I ordered my own blood tests as a GP. Not because I was worried — because I wanted to see what the NHS was missing. Here's what came back.
Personal / Trust
Hook B-03
Ferritin of 12 is technically "normal." It also causes hair loss, brain fog, and chronic exhaustion. Save this if your GP told you your iron was fine.
Save-Bait / Education
Hook B-04
Seven blood tests everyone over 40 should have. Your GP offers three of them. Here's where to get the rest — from home.
List / Save-Bait
Hook B-05
The NHS tests for disease. It doesn't test for optimal. There's a massive difference — and I'm going to show you exactly what it looks like.
Contrast / Education
Hook B-06
I've reviewed thousands of blood tests as a GP. The most common thing I see? Results that are "normal" — but would make any specialist wince.
Authority
Hook B-07
Do not do an at-home blood test until you watch this. There are three mistakes everyone makes that ruin the result.
How-To / Watch-Bait
04 — Content Angle Matrix

10 Angles Ready to Brief

Five per product. Use this to plan your content calendar — each angle has a distinct audience hook and format.

Methylation Angles

Angle Hook Summary Body Format Face? Hashtags
The Result Reveal "I'm a GP and I tested my own methylation age" Gemma's result, honest reaction, 3 things she's changing Talking Head Face #biologicalage #methylation #longevity
Bryan Johnson vs £249 "He spent $2M. You need £249." What Bryan does for methylation, what Stride tests, is it the same science Faceless / VO Faceless #bryanjohnson #biohacking #agetest
HRT + Biological Age "HRT doesn't just fix symptoms — it slows ageing" Published trial data, HRT reduces epigenetic age, Gemma's patient cases Talking Head Face #hrt #menopause #perimenopause
What Is Methylation "Your DNA doesn't change. Your methylation does." Plain-English explanation, why it predicts disease, why the NHS doesn't test it Screen Record Faceless #epigenetics #biologicalage #longevityresearch
Slowing the Clock "I tested my biological age. Then I changed 3 things. Then I retested." Lifestyle changes that move the needle: sleep, exercise, HRT, nutrition Talking Head Face #reverseyourage #longevity #biologicalage

Blood Test Angles

Angle Hook Summary Body Format Face? Hashtags
The 7 Tests "7 blood tests everyone over 40 should have" List: ferritin, free T3, oestradiol, vitamin D, hbA1c, CRP, testosterone. Why each matters. Text Overlay Faceless #bloodtests #over40health #nhsgaps
GP Orders Own Tests "I ordered my own blood tests — here's what I found" Gemma's results, anything surprising, what she changed, how it informs patient care Talking Head Face #gpadvice #womenshealth #bloodtest
Ferritin Controversy "Normal ferritin ≠ optimal ferritin" What the NHS range is, what optimal looks like, symptoms of sub-optimal ferritin Text Overlay Faceless #ferritin #irondeficiency #womenshealth
NHS vs Optimal "The NHS says you're fine. Here's what fine actually means." Side-by-side: NHS reference range vs functional/optimal range for 5 key markers Split Screen Faceless #nhsvsoptimal #bloodtestresults #optimalhealth
How-To Blood Test "Don't ruin your at-home blood test" 3 common mistakes: hydration, timing, lancet depth. Step-by-step correct technique. Hands-Only Demo Faceless #homebloodtest #healthhacks #bloodtesting
05 — Full Scripts

8 Word-for-Word Production Scripts

These are real scripts. Read them as written. [ACTION] notes are director instructions — do not say them aloud.

Methylation Faceless-Friendly Education
M-01 — What Is Biological Age: A GP Explains
45–60 sec Voiceover + Screen Record High Save Potential
Hook Variations (choose one)
Hook A — Contrast
Your calendar age is a number on a form. Your biological age is the number that actually predicts your risk of cancer, dementia, and heart disease. And they can be decades apart.
Hook B — Authority
As a GP, I've spent fifteen years looking at standard blood tests. None of them tell you what this test tells you.
Hook C — Curiosity
Scientists have found a way to measure how fast your body is actually ageing — not based on how you feel, but on your DNA. Here's how it works.
Script Body
Every cell in your body contains DNA — the same DNA you were born with. But there's a second layer of information sitting on top of that DNA, called the methylome. It controls which genes are switched on and which are switched off. [ACTION: Show animated DNA graphic or text overlay: "METHYLATION = GENE SWITCHES"] As you age, those switches change. Some genes that should be active get silenced. Some that should be quiet start firing. Researchers have mapped exactly how these patterns change over time — and they've built a clock. A methylation clock. [ACTION: Show graph — "biological age vs calendar age" with diverging lines] When you take a Stride methylation test, you send a saliva sample. The lab sequences your methylation patterns and compares them against tens of thousands of samples across age groups. The result? Your biological age. [ACTION: Show example result card — "Biological Age: 38 | Calendar Age: 44"] If your biological age is lower than your calendar age, you're ageing slower than expected. If it's higher — that's information you need to act on. The test also shows you the specific factors accelerating your ageing: sleep quality, inflammation, nutrient deficiencies — particularly in the methylation pathway, which uses folate, B12, and B6. [ACTION: Show nutrient panel from example result] Bryan Johnson spends two million dollars a year trying to slow this process. Stride lets you measure it for £249. The link to test your own is in my bio.
B-Roll Callouts
Screen recording of Stride website / test kit
Animated DNA helix (free on Envato / Pexels)
Graph showing biological vs calendar age divergence
Example Stride result card (anonymised or mock)
Bryan Johnson reference image (editorial use)
Supplement flatlay: folate, B12, B6
Hashtags
#biologicalage #methylation #longevity #biohacking #epigenetics #agetest #reverseyourage #longevityresearch #gpadvice #healthoptimisation #bryanjohnson #over40health #preventivehealth
CTA
Link in bio to test your biological age. I've tested mine — and if you want to see my result, comment "AGE" and I'll share it in a follow-up.
Methylation Face Required — Gemma Reveal / Personal
M-02 — My Methylation Age Result: Honest GP Reveal
60–90 sec Talking Head + Props Highest Trust Content
Hook Variations (choose one)
Hook A — Anticipation
I'm a GP. I test patients. I rarely test myself. Last month, I ordered a methylation age test — and I genuinely didn't know what I was going to find.
Hook B — Honest / Vulnerable
I've been recommending this test to patients for six months. Last week, I finally ordered it for myself. My result was [pause] not what I expected.
Hook C — Fast Reveal
My biological age just came back. I'm [calendar age]. My result was [biological age]. Here's what I'm doing differently from now on.
Script Body
[ACTION: Gemma at clinic desk. Stride result printout in hand, face visible, natural lighting.] So I got my results back from Stride — that's the methylation biological age test I've been talking about. And I want to be completely honest with you about what was on there. [ACTION: Hold up the printed results page — not fully readable, but visible to camera] My calendar age is [X]. My biological age came back as [X+/-]. [ACTION: Pause. Let the reaction land. If lower: allow a small genuine smile. If higher: allow honest acknowledgment — "which means I have work to do."] Now here's what I found more interesting than the headline number. The test also breaks down the factors contributing to that result. Mine flagged [choose from: sleep quality, inflammation markers, methylation nutrient status, stress load] as areas that are accelerating ageing. [ACTION: Point to the specific section on the results page] And actually, looking at this as a clinician — it makes complete sense. [Explain briefly why: "I know my sleep has been disrupted since [reason]" / "I've been under significant stress this past year" / "My diet has been lower in folate than I'd like."] What I'm changing: [List 2–3 specific, credible lifestyle actions. e.g.: "I've started magnesium glycinate at night for sleep. I've added a B-complex to address the methylation nutrients. And I've booked a review of my own HRT dose because the trial data on HRT and biological age is genuinely compelling."] The thing that struck me doing this as a doctor — I spend every day telling patients what their test results mean. But having my own results in my hand, with my own face on the line? That's a different experience. [ACTION: Face forward to camera, direct eye contact] Link in bio if you want to order yours. I'll do a follow-up in 6 months and retest.
B-Roll Callouts
Close-up of Stride results printout (Gemma's hands holding it)
Gemma's face reacting to specific sections
Supplement flatlay — any she mentions taking
Stride test kit unopened on clinic desk
Hashtags
#biologicalage #gpreveals #methylation #longevity #doctoriumgp #drgemmalevis #hrt #menopause #preventivehealth #biohacking #epigenetics #agetest #gpadvice
CTA
Test your own biological age — link in bio. Comment "RESULT" if you want to see my 6-month retest when it comes in.
Methylation Face Required — Gemma Lifestyle + Data
M-03 — How I'm Slowing My Biological Clock
60 sec Talking Head Save + Follow Bait
Hook Variations
Hook A
My Stride methylation test came back better than expected. Here are the five things I've been doing that I think made the difference.
Hook B
If you're over 40 and you want to age slower — not just feel better, but actually slow your biological clock — these are the levers that move the needle according to the data.
Hook C
I tested my biological age. Now I have a number to beat. Here's my protocol.
Script Body
[ACTION: Gemma at clinic. Relaxed, authoritative. Optional: whiteboards or on-screen text for the 5 points.] My Stride methylation result gave me a biological age below my calendar age — and I want to talk about what I think contributed to that. Not guessing — these are the interventions with the strongest evidence in the epigenetic literature. Number one: sleep. This is the single biggest driver of methylation age acceleration. Seven to eight hours is not optional if you're trying to age well. Less than six, and you're adding biological years, not just feeling tired. [ACTION: Text overlay: "1. SLEEP — 7-8 hrs non-negotiable"] Number two: HRT — if you're postmenopausal or in perimenopause and not yet on it, pay attention. There are published trials showing HRT reduces biological age. It's not just about hot flushes. There's data. [ACTION: Text overlay: "2. HRT — reduces biological age in published trials"] Number three: methylation nutrients. Folate, B12, B6. They're cofactors in the methylation cycle. If these are depleted — and they commonly are in women over 40 — your methylation patterns age faster. A good B-complex is cheap, safe, and evidence-supported. Number four: reducing chronic inflammation. CRP, dietary pattern, processed food. Systemic inflammation is one of the most consistent accelerators of epigenetic ageing. Anti-inflammatory diet — Mediterranean pattern — genuinely moves the needle. And number five: zone 2 aerobic exercise. 150 minutes a week. The longevity data on this is overwhelming and methylation studies agree. [ACTION: Direct camera eye contact for close] If you want to test your own baseline — Stride methylation test is in the link in my bio. Come back and test again in 6 months after making changes. That's how you track whether it's working.
B-Roll Callouts
Text overlays for each numbered point
B-complex supplement on desk
Sleep tracker / ring (Ultrahuman cross-sell opportunity)
Mediterranean food flatlay (olive oil, leafy greens, fish)
Running / walking clip (zone 2 reference)
Hashtags
#biologicalage #longevityprotocol #hrt #menopause #epigenetics #methylation #antiageing #reverseyourage #zone2 #womenshealth #gpadvice #doctoriumgp #preventivehealth #inflammation
CTA
Stride biological age test — link in bio. Test your baseline, change your inputs, retest in 6 months. This is how you measure whether it's working.
Methylation Face Required — Gemma Menopause Crossover
M-04 — The Test That Changed How I Prescribe HRT
60–75 sec Talking Head Menopause Audience Gold
Hook Variations
Hook A — Professional Shift
I've been prescribing HRT for years. Last year, I saw data that changed how I explain it to every single patient — and it came from methylation research.
Hook B — Data Lead
Published peer-reviewed data shows HRT reduces biological age. Not just quality of life — actual biological age. I want to walk you through what that means.
Hook C — Patient Story
A patient came to me three months ago. She'd been on HRT for a year. Her methylation result came back — biological age 4 years lower than when she started. She nearly cried.
Script Body
[ACTION: Gemma at clinic desk. Professional, clinical authority tone. This is a clinical education piece.] I want to talk about something that doesn't get discussed enough in the menopause conversation. We know HRT reduces hot flushes. We know it protects bone density. We know it reduces cardiovascular risk when started at the right time. Most doctors know this. [ACTION: Text overlay: "HRT → reduces biological age. Published data."] What most doctors haven't seen yet is the methylation data. There are now peer-reviewed trials — published in respected journals — showing that in postmenopausal women who start HRT, biological age as measured by DNA methylation actually decreases. Not stabilises. Decreases. [ACTION: Pause to let that land. Eye contact with camera.] When I saw that data, it reframed everything for me. HRT isn't just symptom management. For the right patients, it is a legitimate anti-ageing intervention with measurable biological evidence. Now, I want to be clear — I'm not prescribing HRT to everyone. It's a clinical decision that depends on individual risk factors, history, and what the data shows for each person. But knowing that it can move the methylation clock? That matters. What I now do with some patients — and what I've done myself — is test methylation age before and after 12 months of HRT. You get a before. You get an after. You see what's happened. [ACTION: Hold up Stride box or test kit] That's what Stride gives you the ability to do. The link to order is in my bio. If you're in perimenopause or menopause and want to explore HRT properly — book a consultation at DoctoriumGP. The details are in my bio as well.
B-Roll Callouts
Journal article screenshot (blurred for legibility if needed) — methylation + HRT
Stride test kit on clinical desk
Gemma's hands gesturing explanation
Text overlay: "HRT → decreases biological age"
DoctoriumGP branding shot at end
Hashtags
#hrt #menopause #perimenopause #biologicalage #methylation #longevity #drgemmalevis #doctoriumgp #gpadvice #womenover40 #hrtadvocate #epigenetics #preventivehealth #hormones
CTA
Test your biological age before and after HRT — link in bio for Stride. If you want a proper HRT consultation, book at DoctoriumGP — also in bio.
Blood Tests Faceless-Friendly List / Save-Bait
B-01 — The 7 Blood Tests Everyone Over 40 Should Have
45–60 sec Text Overlay / VO Massive Save Potential
Hook Variations
Hook A
Seven blood tests everyone over 40 should have. Your GP offers three of them. Save this.
Hook B
If you're over 40 and your last blood test was "normal" — watch this. The NHS tests for disease. This is what testing for optimal looks like.
Hook C
The NHS annual health check covers five markers. Here are seven more that matter — and how to get them from home.
Script Body
[ACTION: Text appears on screen numbered 1–7. Fast-paced. Each point: 5–7 seconds max. VO over black or dark background.] Save this. Seven blood tests every woman — and man — over 40 should have. The NHS offers some of these. Stride covers all of them. [ACTION: Text overlay: "1. FERRITIN"] One. Ferritin. Not just total iron — ferritin. This is your stored iron. The NHS "normal" range starts at 12. A ferritin of 12 will cause hair loss, brain fog, and exhaustion. You want to be above 80. [ACTION: Text overlay: "2. FREE T3 + FREE T4 (not just TSH)"] Two. Full thyroid. Not TSH alone. Free T3 and Free T4. The NHS only tests TSH routinely. You can have a "normal" TSH and have a significantly under-functioning thyroid. [ACTION: Text overlay: "3. OESTRADIOL"] Three. Oestradiol. The primary oestrogen. Especially important in perimenopause — levels fluctuate wildly before the NHS considers you "menopausal." Knowing your baseline changes the clinical conversation. [ACTION: Text overlay: "4. VITAMIN D"] Four. Vitamin D. In the UK. In winter. I shouldn't need to say more — but GP testing is inconsistent and replacement dosing is routinely too low. [ACTION: Text overlay: "5. HBA1C"] Five. HbA1c. Average blood glucose over 3 months. Pre-diabetes is entirely preventable — but only if you catch it. Most people don't know their number. [ACTION: Text overlay: "6. CRP (high sensitivity)"] Six. High-sensitivity CRP. Your inflammation marker. Chronic low-grade inflammation accelerates ageing, cardiovascular disease, and cognitive decline. You want this under one. [ACTION: Text overlay: "7. TESTOSTERONE"] Seven. Testosterone. Yes, in women. Low testosterone in women causes fatigue, low libido, poor muscle mass, and low mood — and it is chronically undertested and undertreated in women. [ACTION: Show Stride website / kit] All seven — available from home with Stride. Link in bio.
B-Roll Callouts
Clean numbered text overlays — 1 through 7, dark background
Stride blood test kit on desk
Results card (mock or anonymised)
NHS vs optimal range comparison graphic (optional)
Hashtags
#bloodtests #over40health #nhsgaps #ferritin #thyroid #vitaminD #testosterone #womenover40 #hormones #gpadvice #preventivehealth #doctoriumgp #healthoptimisation #bloodtesting
CTA
Save this and check the link in bio for Stride — the at-home panel that covers all 7. Share it with someone over 40 who needs to see this.
Blood Tests Face Required — Gemma Personal / Trust
B-02 — I Ordered My Own Blood Tests as a GP — Here's What I Found
75–90 sec Talking Head + Props High Trust / Authority
Hook Variations
Hook A
I'm a GP. I review blood tests every single day. Last month, I ordered a comprehensive panel on myself — and I want to be honest about what came back.
Hook B
GPs are notoriously bad at looking after their own health. I decided to fix that. Here's what I found when I actually tested myself properly.
Hook C
I've told hundreds of patients what their blood results mean. I haven't had comprehensive bloods myself in two years. I fixed that last month. This is what I found.
Script Body
[ACTION: Gemma at clinic desk with Stride results printout. Relaxed, honest register — not overly clinical.] So I did something I should have done a long time ago. I ordered a comprehensive blood panel on myself. Not via the NHS — because what I wanted to look at, the NHS wouldn't have offered me without a clinical reason. [ACTION: Hold up results. Partial reveal — can be angled so not fully readable.] I ordered ferritin — which I suspected might be lower than I'd like given how my energy's been. I ordered a full thyroid including free T3 and T4. Vitamin D. And the hormone panel: oestradiol, testosterone, SHBG. [ACTION: Gesture to each on the results page] Here's what I found. My ferritin was [X]. Technically within normal range — but below the 80 threshold I'd consider optimal. Enough to explain some of the fatigue I'd been dismissing as "just busy." My vitamin D was [X]. Better than expected given how dark it's been — I've been supplementing, and clearly it's working. [ACTION: Hold up the specific result sections as you reference them] My oestradiol — given where I am in my cycle, within expected range. But this is important: single-point oestradiol tells you very little on its own. What matters is the trajectory over time, especially as you approach perimenopause. What I'm changing based on this: I've increased my iron-rich foods, added a B-complex, and booked myself a proper cycle tracking conversation rather than dismissing symptoms. [ACTION: Direct to camera, genuine and grounded] The reason I'm sharing this isn't to show you perfect results. It's to show you that even as a GP, ordering this panel on myself taught me something I wouldn't have known otherwise. Link in bio for the same panel via Stride. Order yours — you might be surprised what you find.
B-Roll Callouts
Gemma holding Stride results printout
Close-up of specific result sections (numbers partially visible)
Stride blood test kit — before and after use
Supplement flatlay: B-complex, iron-rich food
Hashtags
#bloodtests #gpadvice #ferritin #vitaminD #hormones #womenover40 #doctoriumgp #drgemmalevis #womenshealth #thyroid #oestradiol #preventivehealth #healthcheck #bloodtesting
CTA
Stride blood panel — link in bio. You don't need a GP referral and you don't need a reason. You just need to know.
Blood Tests Faceless-Friendly Controversy / Education
B-03 — Your GP Said Normal. Ask About Ferritin.
30–45 sec Text Overlay / VO Viral / Share-Bait
Hook Variations
Hook A
Your GP told you your iron was normal. Here's what they probably didn't tell you.
Hook B
Ferritin of 12 is "within normal limits" according to NHS reference ranges. It's also enough to cause the hair loss, exhaustion, and brain fog you've been Googling.
Hook C
One number. One number explains why thousands of women are told they're "fine" and still feel awful. That number is ferritin.
Script Body
[ACTION: Clean dark background with text overlays. Fast, punchy pace. VO over visuals.] Here's the thing about NHS blood test "normal ranges" — they were designed to identify disease. Not to identify optimal function. [ACTION: Text overlay: "NHS Normal: Ferritin 12–150 | Optimal: 80–150"] Take ferritin — stored iron. The NHS flags anything above 12 as normal. Twelve. A ferritin of 12 is enough to cause chronic fatigue, significant hair shedding, poor concentration, and low mood. [ACTION: Text overlay: "Ferritin 12 = 'Normal'. Also = hair loss + brain fog + exhaustion."] If your GP ran iron and said "that's fine" — ask them: what was the ferritin? Not the serum iron. The ferritin. And if the answer is below 80? That's actionable information. [ACTION: Text overlay: "Target ferritin: 80+"] Stride blood testing tests ferritin specifically — and gives you the result in context of symptoms, not just reference ranges. [ACTION: Show Stride kit or website] Link in bio. Save this and share it with someone who's been told their iron is "fine."
B-Roll Callouts
Text overlays — NHS range vs optimal range comparison
Hair shedding reference (stock image, subtle)
Stride kit on desk — clean product shot
Blood test results card close-up
Hashtags
#ferritin #irondeficiency #nhsgaps #bloodtests #hairloss #brainfog #womenover40 #womenshealth #gpadvice #doctoriumgp #healthoptimisation #tiredallthetime #thyroid #hormones
CTA
Save this. Check your ferritin. Link in bio for Stride — test from home, results with context.
Blood Tests Faceless / Hands-Only How-To / Practical
B-04 — How to Do an At-Home Blood Test Without Ruining It
45–60 sec Hands-Only Demo + VO High Watch Time
Hook Variations
Hook A
Do not do an at-home blood test until you watch this. Three mistakes that ruin the result — and exactly how to avoid them.
Hook B
I've reviewed failed home blood tests. Here's what goes wrong — and what to do instead.
Hook C
The most common reason at-home blood tests give inaccurate results isn't the test. It's the prep. This is how to do it correctly.
Script Body
[ACTION: Clean, well-lit flat surface. Stride blood test kit laid out: lancet, card, envelope, instructions. Hands only in shot throughout. VO throughout.] At-home blood testing from a finger-prick card is genuinely accurate — if you do it right. Here are the three things that go wrong. [ACTION: Show the Stride kit components as you describe them] Mistake one: Cold hands. If your hands are cold, blood flow to the fingertip is restricted. You'll get a slow bleed, you'll squeeze too hard, and that squeezing dilutes the sample with tissue fluid. Warm your hands first. Run them under warm water for 60 seconds. [ACTION: Demonstrate rubbing hands together / warm water] Mistake two: Wrong finger positioning. Most people hold the lancet flat against the fingertip. You want to angle it slightly to the side of the pad — where the capillary density is higher and there are fewer nerve endings. [ACTION: Demonstrate correct finger placement — side of pad, not centre] Mistake three: Using your dominant hand first. Your dominant fingertips are tougher from daily use. Start on your non-dominant hand. Ring or middle finger. [ACTION: Show the lancet click and blood collection — one clean drop onto the card] One clean drop per circle. Don't smear. Let it fall from the fingertip. Fill all circles, seal the card, and post it back in the pre-paid envelope. [ACTION: Show sealed envelope] Results in 2–5 working days. Link in bio for the Stride panel.
B-Roll Callouts
Full kit layout shot — all components visible
Hands washing under warm water
Correct lancet placement — side of fingertip
Clean drop falling onto blood card circle
Sealed envelope ready to post
Text overlay for each mistake: "MISTAKE 1", etc.
Hashtags
#homebloodtest #bloodtesting #healthhacks #bloodtest #howto #gpadvice #doctoriumgp #stride #womenshealth #preventivehealth #atHomeHealth #ferritin #thyroid
CTA
Save this before you order your kit. Link in bio for Stride — follow me for more from a GP who actually tests their own bloods.
06 — Filming Job Cards

4 Production Sessions

Each card is a self-contained shoot brief. Book these as four separate sessions. Allow 60–90 mins each.

01

Clinic Desk — Methylation Result Reveal

Gemma with printed Stride methylation results. Scripts M-02, M-04.

90 min

Camera

  • Primary: eye-level tripod, Gemma centred, clinic desk in foreground
  • Secondary (optional): slight over-shoulder to show results page
  • Close-up: hands holding results printout — separate handheld shot
  • Orientation: vertical 9:16 for TikTok/Reels primary

Lighting

  • Key light: ring light or softbox, front-left, catchlights in eyes
  • No harsh shadows on the results page — ensure it's legible on camera
  • Avoid window backlight — use blinds if needed

Audio

  • Lavalier mic clipped mid-chest (DJI Mic or Rode Wireless GO)
  • Record room tone 10 seconds before each take
  • No music during filming — add in edit

Props Required

  • Stride methylation test results printout (real or mock — must be readable)
  • Stride test kit box (branded, unopened)
  • White coat optional — depends on tone. M-04 (HRT/clinical) = yes. M-02 (personal) = no.
  • B-complex supplement (for M-03 reference)

Shoot Order

  • 1. M-02 Hook A (warm up — low stakes)
  • 2. M-02 full take × 2
  • 3. M-04 Hook B × 1, Hook A × 1
  • 4. M-04 full take × 2
  • 5. Close-up cutaway shots (results, hands, kit)

Director Notes

Gemma's most powerful asset in these videos is her clinical authority delivered without the clinical distance. She should hold the results as if she genuinely received them recently — because she did. Encourage natural pauses at the result reveal moment. Do not rush through. The silence after "my biological age came back as..." is where the view time spikes. Film 2–3 takes of just that moment with different emotional register (surprise, satisfaction, matter-of-fact) and choose in edit.

02

Clinic — Blood Test How-To (Hands Only)

Stride blood test kit on desk, demonstrating lancet + blood card. Script B-04.

60 min

Camera

  • Overhead / top-down: flat surface, hands in frame only
  • Camera arm or gorilla pod mounted above desk
  • Close-up: lancet to fingertip, blood drop to card circle
  • Orientation: vertical 9:16 primary, landscape available for cropping

Lighting

  • Diffused overhead: ring light or two-panel softbox from front corners
  • Eliminate shadows on the blood card — must be clearly visible
  • White or dark surface depending on kit colour — test before shoot

Audio

  • VO recorded separately post-shoot via phone or studio mic
  • Record ambient room tone for under-VO use
  • No live audio needed on camera during this session

Props Required

  • Stride blood test kit (complete: lancet × 3, blood card, envelope, instructions)
  • Bowl of warm water (hand warming)
  • Clean white surface or dark slate (test contrast)
  • Pre-stamped return envelope
  • Optional: tweezers for neat card handling

Shoot Order

  • 1. Full kit layout — hero product shot
  • 2. Hand-warming in water — 3 takes
  • 3. Lancet placement on finger — 5 takes (most critical shot)
  • 4. Blood drop on card — may need 2–3 lancets
  • 5. Sealing and envelope — clean close-up
  • 6. Overhead kit layout from above — final hero

Director Notes

The lancet-to-fingertip shot is the centrepiece of this video — it is the moment viewers will share or save. Shoot this on a separate close-up lens or phone in macro mode if camera is overhead. Do not use Gemma's actual blood — use prop blood or food colouring in water in the blood card for safety and repeatability. For the "live" demonstration version (if Gemma wants to do a real self-test), film the finger prep, the lancet placement, and the clean drop landing on the card. One continuous take if possible.

03

Faceless Production Session

Screen recording, voiceover, animated text. Scripts M-01, B-01, B-03.

2 hrs

Tech Setup

  • Screen record: QuickTime (Mac) or OBS — 1080p minimum
  • Phone selfie camera for any product close-ups (supplement flatlay, kit)
  • VO: iPhone voice memo in quiet room, or Rode NT-USB if available
  • Edit: CapCut (mobile) or DaVinci Resolve (desktop) for text overlays

Content to Produce

  • M-01: VO read over DNA / methylation screen recording + text overlays
  • B-01: Clean numbered list — text appears in sync with VO
  • B-03: Fast contrast text ("Normal: 12 | Optimal: 80") — punchy
  • Product B-roll: Stride kit beauty shots for use across all videos

Props / Assets Needed

  • Stride kit for product shots
  • Stride website on screen (for screen-record sequences)
  • Mock or real results page (PDF on screen)
  • Free DNA / biology graphics: Pexels, Pixabay

Post-Production Notes

  • Use dark theme throughout — matches @doctoriumgp aesthetic
  • Font: bold sans-serif, white text, teal (#68d1d9) or green (#4ade80) highlights
  • Subtitle all VO content — increases watch time significantly
  • Add ambient lo-fi or atmospheric music at -20dB under VO

Director Notes

These faceless videos are production-efficient: one person, no lighting rig, filmed in 90 minutes. The B-01 "7 tests" list is the highest-priority asset from this session — it is likely to be the best-performing Stride piece and should be edited first. The contrast graphic for B-03 (Normal: 12 vs Optimal: 80) should be a single static frame that can also be used as a standalone carousel post. Export all assets at 4K if possible to allow crop flexibility.

04

"Before and After" Setup — Day 1 and Day 14

Gemma Day 1 (kit arrival, before test) + Day 14 (results in hand). Ongoing arc content.

2 sessions

Session 1 — Day 1 (5 min shoot)

  • Gemma holds Stride kit, unopened — "I ordered mine. This just arrived."
  • 30–45 second piece to camera. No results. Pure anticipation.
  • "I'm going to do this on camera. Results in two weeks. Follow me if you want to see."
  • Film at clinic or home — casual register intentional

Session 2 — Day 14 (full 90 min)

  • Full result reveal — use M-02 script
  • Reaction content — unscripted moment seeing the number
  • Film the email / app notification arriving if possible
  • Day 1 and Day 14 edited together as duet/split or separate posts

Content Arc Value

  • Day 1 → Day 14 creates a follow reason and a comment conversation
  • "Comment 'RESULT' to get notified" — comment-boosting mechanic
  • Works as two standalone posts or one edited "story" Reel
  • Cross-post Day 14 result to Instagram Stories for 24h engagement boost

Director Notes

The Day 1 piece should be filmed as soon as the kit arrives — the authentic "just opened the box" energy is harder to recreate. Keep it to 30–45 seconds, no teleprompter. Gemma simply introduces what she's about to do and invites people to follow for the result. Do NOT reveal anything about expected results — the whole point is genuine anticipation. The Day 14 reveal is your highest-stakes piece of content. Let the number land before Gemma speaks about it.

07 — Faceless Production Notes

Tool-Specific Guidance

For all Stride faceless content. Follow these specifications consistently for brand cohesion.

✂️ CapCut (Mobile)

  • Use "Auto Captions" for VO sync — edit for accuracy
  • Text style: Poppins Bold or Inter Bold, white, 40pt equivalent
  • Highlight colour for key numbers: #4ade80 (green) for methylation, #60a5fa (blue) for bloods
  • Template: Dark background + pop text — no busy templates
  • Export: 1080×1920, 60fps, max quality

🎬 DaVinci Resolve (Desktop)

  • Timeline: 1080×1920 (9:16), 30fps
  • Colour grade: Lift blacks, cool tone, high contrast — consistent with @doctoriumgp dark aesthetic
  • Text node: Fusion for animated overlays
  • Audio: -12 to -16 LUFS for VO; music -20dB under speech
  • Export: H.264, 30fps, bitrate 40–60 Mbps

🖥️ Screen Recording

  • QuickTime (Mac): File → New Screen Recording
  • Record Stride website or results PDF at 2× zoom for legibility
  • Use cursor highlight (Keystroke Pro or similar) for callout moments
  • Trim to remove any personal data before exporting
  • Pair with VO recorded in separate pass

🎙️ Voiceover Recording

  • Quiet room, duvet/cushion around mic for absorption
  • Record to iPhone Voice Memo — sufficient quality for IG/TikTok
  • Read script once to pace, then record final take
  • Leave 1 second silence before and after each sentence
  • EQ in edit: high-pass at 80Hz, slight boost 3kHz for presence

🏷️ Product B-Roll Template

  • Clean flat surface (white or black — pick one and stay consistent)
  • Stride kit: hero shot, component spread, single item hero
  • Shoot 6–8 versions — reuse across all videos
  • Natural light or two softboxes, no harsh shadows
  • Shot list: box, lancet close-up, blood card, return envelope

📐 Text Overlay Specs

  • Methylation content: accent colour #4ade80 (green)
  • Blood test content: accent colour #60a5fa (blue)
  • Background panel behind key stats: rgba(0,0,0,0.6)
  • Font size: large enough to read in 2× silent playback
  • Keep all text within safe zone: 200px from all edges
08 — Hashtag Sets

4 Ready-to-Use Sets

Copy-paste these directly into posts. Mix and match for each video — don't use all sets on one post.

Set A — Methylation / Longevity

#biologicalage #methylation #longevity #biohacking #epigenetics #agetest #reverseyourage #longevityresearch #bryanjohnson #antiageing #ageing #longevitytips #biologicalclock #dnahealth #epigeneticclock

Set B — Blood Testing

#bloodtests #bloodtesting #homebloodtest #bloodtestresults #healthcheck #ferritin #thyroid #vitaminD #hormones #testosterone #oestradiol #irondeficiency #healthoptimisation #optimalhealth #labwork

Set C — NHS Gaps

#nhsgaps #nhsvsoptimal #gpadvice #nhshealth #privatehealthcare #preventivehealth #functionalmedicine #integrativemedicine #doctoradvice #askadoctor #medicalmyth #healthadvice #nhsnormal

Set D — Menopause / Hormones

#menopause #perimenopause #hrt #hormonereplacement #womenover40 #womenshealth #menopauseawareness #hormonehealth #oestrogen #progesterone #drgemmalevis #doctoriumgp #menopausegp #hrtadvocate

09 — CTA Library

8 Stride-Specific CTAs

Use these verbatim at the end of scripts and in captions. Mix them — don't repeat the same CTA on consecutive posts.

CTA 01 — Link in Bio

The Stride methylation test is linked in my bio. Test your biological age — not your calendar age.

Best for: Methylation scripts. Primary conversion CTA.
CTA 02 — Save Mechanic

Save this post and come back when you've got your results. I want to know what your number was.

Best for: Educational content. Boosts algorithm distribution via saves.
CTA 03 — Comment Mechanic

Comment "AGE" and I'll reply with the link to test yours. I'll also share my 6-month retest when it arrives.

Best for: Comment engagement loop. Strong algorithm signal.
CTA 04 — Blood Test Specific

Stride blood panel — full GP-level markers from home. Link in bio. No referral needed. No waiting.

Best for: Blood test scripts. Direct response.
CTA 05 — Share Prompt

Share this with someone who's been told their bloods are "normal" but still feels awful. They need to see this.

Best for: Ferritin / NHS gaps content. Viral sharing mechanic.
CTA 06 — Dual Product

If you want the full picture — methylation age plus blood panel — both are in the link in bio. I'd start with bloods if you've never tested, methylation if you already know your numbers are good.

Best for: Overview / comparison content. Upsells both products.
CTA 07 — Trust Builder

I've tested both products myself. I wouldn't recommend something I haven't done. Link in bio.

Best for: Affiliate disclosure-adjacent content. Builds authenticity.
CTA 08 — Follow Prompt

Follow me if you want to see my 6-month retest result. I'll post it when it arrives — alongside everything I've changed in between.

Best for: After the M-02 reveal video. Strong follow mechanic.

DoctoriumGP Creator Hub — Stride Partnership Brief

All content posts to @doctoriumgp — not Stride's own channels. Affiliate commission on all sales.

Next: GlycanAge →