8
Complete Scripts
18
Hook Variations
5
Filming Jobs
12
Content Angles
3
Products
4
Hashtag Sets
⚡
Why Ultrahuman converts harder than almost anything else right now
CGM content is the single fastest-growing trend in health TikTok. "I wore a glucose monitor and ate [food]" videos routinely hit 1–5 million views. Gemma as an actual GP showing her own real CGM data is a category of one — no lifestyle creator can compete with that credibility. The menopause/insulin sensitivity angle is a clinical insight that is invisible in mainstream content and deeply resonant with the exact women who buy Ultrahuman products. The Ring taps into the viral sleep-tracking trend. The Home device is undersaturated — early mover advantage applies.
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Devices confirmed in hand
2× Ring AIR (Ade + Gemma) · 2× M1 CGM sensors (Ade + Gemma, 14-day each) · 1× Ultrahuman Home. Real app data is available and ready. Affiliate deal in progress with Vingesh at Ultrahuman. All content features genuine device use — no staging, no props.
1 — Product Overview
Ultrahuman Ring AIR
~£300 · One-time purchase
Tracks sleep architecture (deep, REM, light), HRV, resting heart rate, recovery score, activity, and movement. Worn 24/7. No subscription. Syncs to the Ultrahuman app which grades your recovery on a 0–100 scale and correlates it to sleep, stress, and activity history.
Ultrahuman M1 CGM
£99/sensor · 14-day wear · ~2/month
Continuous glucose monitoring for metabolically healthy people. Applied to the back of the upper arm. Tracks glucose responses in real time — to specific foods, meal timing, stress, exercise, alcohol, and sleep. Paired with the Ultrahuman app which gives glucose stability scores, metabolic scores, and food-specific zone data.
Ultrahuman Home
£249 · One-time purchase
Environmental biometric monitoring. Tracks CO2, temperature, humidity, light levels, and VOCs in any room. The Ultrahuman app shows how environment affects sleep quality and cognitive performance. Identifies when your bedroom CO2 crosses the threshold that degrades sleep architecture — a fact almost no one knows.
Ring — Why It Converts
Sleep tracking is the most relatable wearable use case — everyone knows they sleep badly. The Ring's recovery score creates a shareable, discussable number. Gemma's data as an NHS-trained GP (on-call nights, two kids, high-stress clinic days) is inherently dramatic. The menopause/HRV connection — that declining oestrogen tanks heart rate variability — is a clinical insight Gemma can deliver with genuine authority. Face split: 40% face / 60% faceless — app data screens perform without Gemma on camera.
CGM — Why It Converts
CGM is the highest-performing health content format on TikTok in 2024-25. The revelation format ("I tested X and was shocked") is algorithmically rewarded across every platform. Gemma wearing a CGM as a healthy GP with no diabetes is genuinely unusual. Her commentary on the menopause/insulin sensitivity mechanism — that oestrogen deficiency directly impairs insulin signalling — is something no lifestyle creator can credibly explain. The data is inherently visual and shareable. Face split: 50% face / 50% faceless — glucose graphs and food comparisons work as standalone screen recordings.
Home — Why It Converts
The Home device is the least saturated Ultrahuman product in content terms. CO2-driven sleep disruption is a revelation for most viewers — they have never heard of it. Clinic CO2 testing has a built-in "alarming results" narrative. The Home device also cross-sells powerfully with Ring content (track both sleep quality and the environmental cause simultaneously). Face split: 30% face / 70% faceless — purely educational content, app screen recordings and data cards work without Gemma on camera at all.
2 — Face vs Faceless Splits
Ring AIR
Face (40%)Faceless (60%)
Face: Personal review, recovery reveal, HRV education with Gemma talking head. Faceless: App data screens, recovery score comparisons, sleep architecture graphics.
M1 CGM
Face (50%)Faceless (50%)
Face: Gemma applying sensor, first reactions, food tests, menopause lecture. Faceless: Glucose spike screens, food comparison graphs, 14-day data reveals.
Home
Face (30%)Faceless (70%)
Face: Device unboxing, placement reveal, clinic test reaction. Faceless: CO2 data screens, room-by-room comparisons, sleep impact graphics. Avatar works perfectly here.
3 — Hook Library 18 Hooks Total
Ring AIR — 7 Hooks
Ring Hook 1 — Personal Revelation
"I'm a GP and I've been wearing a biometric ring for 30 days. This is what my body has been hiding from me."
Best for: Gemma talking head opener. High-performing personal revelation format. Platform: TikTok, Reels.
Ring Hook 2 — Recovery Score
"My Ultrahuman Ring gave me a recovery score of 12 this morning. Here's what that actually means."
Best for: Low-score day content. Drives curiosity. Add screen recording of app. Universal.
Ring Hook 3 — On-Call GP
"On-call GP. Two kids. Clinic all day. Here's what my sleep data actually looks like."
Best for: NHS overwork narrative hook. Gemma talking head into app screen. Very shareable.
Ring Hook 4 — Menopause/HRV
"Declining oestrogen destroys your HRV. This is why menopausal women wake up exhausted even after 8 hours of sleep — and your ring will show you the proof."
Best for: Menopause audience. Strong search traffic hook. Educational format.
Ring Hook 5 — Faceless Data
"This is what a GP's sleep actually looks like on a night shift week. The numbers are worse than I expected."
Best for: Faceless screen recording. App data only. Drives huge engagement from healthcare workers.
Ring Hook 6 — Direct Challenge
"Your Apple Watch is lying to you about your sleep. Here's what an actual medical-grade tracker shows instead."
Best for: Tech-savvy audience. Creates debate. High comment volume. Faceless or face works.
Ring Hook 7 — Short Pattern Interrupt
"A GP's honest review of wearing a smart ring for a month. I wasn't expecting to be this surprised."
Best for: Shorts/Reels opener. Curiosity gap format. Delivers on the "surprise" within 30 seconds.
M1 CGM — 7 Hooks
CGM Hook 1 — Revelation
"I'm a doctor with no diabetes and I wore a continuous glucose monitor for 14 days. I was not prepared for what sourdough bread did to my blood sugar."
Best for: Highest-performing CGM content format. Revelation + specific food = maximum virality. Platform: TikTok, Reels, YouTube Shorts.
CGM Hook 2 — Menopause/Insulin
"Oestrogen affects insulin sensitivity directly. This is why CGMs should be standard for every woman in perimenopause."
Best for: Menopause audience. Clinical authority hook. Gemma on camera. High save rate — educational.
CGM Hook 3 — Same Meal Different Response
"I ate the same meal 3 days in a row. My glucose response was completely different each time. Here's why."
Best for: Science-curious audience. Data-driven content with screen recording. Faceless works perfectly.
CGM Hook 4 — Stress Response
"Stress raises your blood sugar even when you haven't eaten anything. I proved it with my own data as a GP."
Best for: Stress/cortisol audience. Shows glucose spike during a clinic day. Powerful for NHS/healthcare worker audience.
CGM Hook 5 — Exercise Effect
"What actually happens to your blood sugar when you play padel tennis. A CGM tells a very different story to what you'd expect."
Best for: David Lloyd/padel content. Ray-Bans POV footage opportunity. Strong fitness audience crossover.
CGM Hook 6 — Alcohol
"I tested my glucose after two glasses of wine. What happened overnight was not what I expected as a GP."
Best for: Evening, weekend content. High relatability. Faceless app screen works. High share rate.
CGM Hook 7 — Short Direct Challenge
"Healthy GPs don't need glucose monitors. That's what I thought until I put one on."
Best for: Short-form pattern interrupt. 3 seconds. Sets up an honest, relatable narrative. Universal platform use.
Home — 4 Hooks
Home Hook 1 — Bedroom CO2
"The CO2 level in your bedroom is making your sleep worse. Here's the data that proves it."
Best for: Sleep audience. Shocking unknown fact. Screen recording of Home app data. Faceless.
Home Hook 2 — Clinic Test
"I tested the air quality in my GP clinic. The results were alarming."
Best for: Professional credibility. Unique DoctoriumGP setting. Very authentic. High share rate from healthcare workers.
Home Hook 3 — Room Comparison
"I measured the CO2 in every room in my house. One room had levels high enough to cause cognitive impairment."
Best for: Home audience. Easy to replicate. Faceless screen recording of room-by-room data.
Home Hook 4 — Sleep Link
"I found out why I wake up at 3am. It wasn't cortisol or hormones. It was CO2."
Best for: Ring + Home cross-content. Shows Ring sleep data alongside Home CO2 data simultaneously. Premium biohacker audience.
4 — Content Angle Matrix 12 Angles
| Angle | Product | Hook (short form) | Format | Face/Faceless | Hashtags |
|---|---|---|---|---|---|
| GP's Personal Data Reveal | Ring | "What a GP's body actually does while she sleeps" | Talking head → app screen | Face | #sleeptracking #biohacking #gplife |
| HRV Education | Ring | "What HRV actually means — and why yours is low" | Screen + voiceover | Faceless | #HRV #heartratevariability #recovery |
| NHS Overwork Narrative | Ring | "On-call GP sleep data — unfiltered" | Talking head + app | Face | #NHS #doctorlife #sleepdebt |
| Menopause + Recovery Link | Ring | "Why menopausal women wake up exhausted even after 8 hours" | Educational explainer | Face / Faceless | #menopause #perimenopause #HRV |
| David Lloyd Lifestyle | Ring | "GP's recovery score before and after padel" | POV + talking head | Face (Ray-Bans POV) | #padel #activefitness #biohacking |
| CGM Food Test — Revelation | CGM | "I tested [food] with a glucose monitor. Here's what happened." | Screen recording + voiceover | 50/50 | #CGM #glucosetracking #metabolichealth |
| Menopause + Insulin Sensitivity | CGM | "Oestrogen and insulin — the connection your GP never told you about" | Clinical education, whiteboard or app | Face | #menopause #insulinresistance #hormones |
| Exercise Glucose Response | CGM | "What padel tennis actually does to your blood sugar" | POV workout + app screen | Face (Ray-Bans) | #CGM #exerciseandglucose #padel |
| Stress + Cortisol Glucose | CGM | "Clinic day glucose — my worst reading came from a stressful patient call" | App screen + talking head reaction | Faceless / Face | #cortisol #stressresponse #glucosemonitor |
| 14-Day CGM Full Data Reveal | CGM | "My 14-day CGM results — what I learned as a GP" | Summary screen recording + VO | Faceless | #CGMreview #metabolicscore #ultrahuman |
| CO2 Sleep Disruption | Home | "Your bedroom CO2 is ruining your sleep — here's the proof" | App screen + data reveal | Faceless | #sleepquality #indoorairquality #CO2 |
| Clinic Air Quality Reveal | Home | "I tested the air in my GP clinic. These results surprised me." | Walkthrough + device placement | Face | #airquality #cliniclife #GPlife |
5 — Complete Scripts 8 Production-Ready Scripts
Ring Script 1 — 30 Days Wearing a Biometric Ring: A GP's Honest Review
Gemma on camera · Clinic desk + David Lloyd · 60–90 seconds
Hook Variations (choose one)
A) "I'm a GP and I've been wearing this ring for 30 days. This is what my body has been hiding from me."
B) "I wore a biometric ring for a month. As a doctor, I thought I knew what my recovery would look like. I was completely wrong."
C) "This ring has been on my finger for 30 days. I'm a GP with two kids running a clinic — and the data is embarrassing."
Body — Word for Word
[ACTION: Gemma holding Ring up to camera, rotating it. Clinic desk background or David Lloyd club room.]
So I've been wearing the Ultrahuman Ring AIR for 30 days now. And I want to be completely honest with you about what it found — because some of it I wasn't expecting.
The Ring tracks four main things: sleep quality, HRV — that's heart rate variability — your resting heart rate, and your overall recovery score. That score is out of 100. Mine has averaged 34.
To give you some context: anything below 33 is considered poor. I'm a GP. I work clinical shifts, I have children, I've been doing early morning gym sessions at David Lloyd. My body is not recovered. I just didn't know how bad it was until I had the data in front of me.
[B-ROLL: Screen recording of Ultrahuman app — recovery score dashboard, sleep timeline breakdown showing deep sleep in red/amber]
The sleep data has been the most revealing. The Ring breaks down exactly how much deep sleep you're getting versus REM versus light sleep. Deep sleep is where your body physically repairs. Most adults should get 1.5 to 2 hours. On average, I'm getting 47 minutes.
Now this matters clinically. And if you're a woman in perimenopause, it matters even more — because declining oestrogen directly affects your ability to reach deep sleep. Your body runs hotter, your HRV drops, your sleep becomes fragmented. The Ring shows you all of this in real time.
[B-ROLL: Ray-Bans POV at David Lloyd — walking through the gym, Gemma checking Ring on wrist between sets, padel court approach shot]
I've also been tracking how exercise affects my recovery. What I found is that a heavy padel session doesn't help my recovery score the next day — it tanks it, at least initially. The Ring is teaching me to train smarter, not harder.
If you want to understand what your body is actually doing — not what you assume it's doing — this is the tool. I'll link it below. We have an affiliate code which gets you a discount and supports the clinic.
[ACTION: Gemma holds Ring up again, smiles naturally.]
CTA: "Link in bio — use our code for a discount. Any questions about HRV or sleep tracking — drop them in the comments and I'll answer."
Ring Script 2 — What HRV Actually Means (And Why Yours Is Low)
Faceless · Screen recording + voiceover · 45–60 seconds
Hook Variations (choose one)
A) "What HRV actually means — and why yours is probably low."
B) "Everyone's talking about HRV. Nobody explains what it actually means. A GP does."
C) "Your heart rate variability tells you something no other metric does. Here's what."
Body — Word for Word (Voiceover over screen recording)
[ACTION: Start with screen recording of Ultrahuman app HRV chart — 30-day trend line]
HRV stands for heart rate variability. And it is not what most people think it is.
It's not about how fast your heart beats. It's about the tiny variations in time between each heartbeat. A higher HRV means your nervous system is flexible — it can speed up and slow down your heart fluidly, which means you're well-rested, low-stress, and physically recovered.
A low HRV means your nervous system is stuck in fight-or-flight. Your body is overloaded — from stress, poor sleep, illness, alcohol, or over-training.
[B-ROLL: Ultrahuman app — HRV number highlighted, nervous system readiness dial, sleep quality correlation chart]
Most people's HRV is low and they don't know it. Average for a woman in her 40s is around 35-45 milliseconds. Athletes can reach 80-100. Menopausal women often see their HRV drop significantly — because oestrogen is protective for the autonomic nervous system, and as it declines, so does HRV.
The Ultrahuman Ring measures your HRV every night while you sleep and tracks it over time. It's one of the few genuine early warning systems for burnout, overtraining, and hormonal disruption.
Link in bio if you want to track yours.
[ACTION: End on app dashboard showing HRV trend — faceless throughout, clone voice narration]
CTA: "Link in bio. Comment your HRV if you're already tracking — I read every comment."
Ring Script 3 — On-Call Doctor's Sleep Data: Unfiltered
Gemma on camera · Clinic desk · 45–60 seconds · High viral potential
Hook Variations (choose one)
A) "On-call GP. Two kids. Clinic all day. Here's what my sleep data actually looks like."
B) "The NHS does not care about your sleep. This ring shows you the consequences."
C) "I've been wearing a sleep tracker for 30 days as a working GP. The data made me genuinely sad."
Body — Word for Word
[ACTION: Gemma at clinic desk, slightly tired look is authentic here, phone showing app in hand]
I want to show you something honest. This is my sleep data from last week.
Monday — 5 hours 40 minutes. Tuesday — clinic day, 6 hours. Wednesday — on-call overnight. I got 2 hours 20 minutes of sleep. My recovery score: 8. Thursday I was seeing patients on a recovery score of 8.
This is not unusual for GPs. This is the normal that we accept. And most of us have no idea how deeply it compounds over time — because we have no data.
[B-ROLL: Phone screen showing Ultrahuman app — weekly sleep overview with the on-call night clearly visible as a short red bar]
The Ultrahuman Ring doesn't fix the problem. But it shows me the problem in a way I can't ignore. It tells me when I need to protect a recovery night. When I shouldn't train. When I should say no to things.
If you work in medicine, or you're a parent, or you're in perimenopause and your sleep is genuinely suffering — the data will not surprise you. But it will motivate you to start doing something about it.
Link in bio. The ring has genuinely changed how I manage my own health.
[ACTION: Hold up Ring on finger, direct to camera]
CTA: "Link in bio. If you're a GP, nurse, or parent with terrible sleep — tell me your worst sleep score in the comments."
CGM Script 1 — I Wore a CGM for 14 Days as a Healthy GP: My Results
Gemma on camera · Highest-converting CGM format · 60–90 seconds
Hook Variations (choose one)
A) "I'm a doctor with no diabetes and I wore a continuous glucose monitor for 14 days. I was not prepared for what sourdough bread did to my blood sugar."
B) "I'm a GP. I put a glucose monitor on my arm for 14 days just to see what would happen. Some of my results were genuinely alarming."
C) "Healthy GP. No diabetes risk. Wore a CGM for 14 days anyway. Here's what I found that I was NOT expecting."
Body — Word for Word
[ACTION: Gemma at clinic desk or home kitchen, arm showing CGM sensor patch clearly visible]
So I'm a GP. I'm metabolically healthy — no family history of diabetes, healthy weight, active. I decided to wear a continuous glucose monitor anyway, just to see what was happening inside my body. And the data genuinely surprised me.
First thing I want to show you — this is my glucose response to sourdough bread. I had two slices with avocado. I expected a gentle, managed rise. What I got was a spike to 9.8 millimoles per litre. That is in the pre-diabetic range. In a healthy GP. From sourdough bread.
[B-ROLL: Phone screen showing Ultrahuman app food log entry — sourdough — with glucose spike graph. Clear red zone visible.]
Now here's what matters. The sourdough wasn't the villain here. Context was. I'd had a stressful clinic morning. I'd skipped breakfast. I ate late in the afternoon after a cup of coffee on an empty stomach. Cortisol raises your blood sugar. Caffeine on an empty stomach raises your blood sugar. The sourdough then arrived when my system was already primed to spike.
This is exactly what the CGM taught me over 14 days — it's never just the food. It's the context of when, how stressed you are, how well you slept, and whether you exercised that day.
[B-ROLL: 14-day data summary screen — overall metabolic score, food zone breakdown, sleep/glucose correlation chart]
For women in perimenopause, this data is even more important. Oestrogen directly supports insulin sensitivity. As oestrogen declines, your cells become less responsive to insulin. You can be metabolically healthy and still see glucose responses that look surprisingly high on particular days — especially around hormonal fluctuations.
The Ultrahuman M1 CGM is £99 for a 14-day sensor. It's not a medical device. But it is the single most educational thing I've done for my own health in years. Link's in my bio.
[ACTION: Gemma taps CGM sensor on arm, smiles to camera.]
CTA: "Link in bio. Tell me in the comments — what food do you think would spike you? I'll test it on my next sensor."
CGM Script 2 — Why Every Woman in Perimenopause Should Try a CGM
Gemma on camera · Clinical authority · Menopause audience · 60 seconds
Hook Variations (choose one)
A) "Oestrogen affects insulin sensitivity directly. This is why CGMs should be standard for women in perimenopause."
B) "If you're in perimenopause and you're gaining weight around your middle despite not changing your diet — this is why."
C) "Nobody told you this connection exists. As a GP and menopause specialist, I'm going to fix that."
Body — Word for Word
[ACTION: Gemma at clinic desk, professional but warm. White coat optional for authority.]
There is a conversation I have in clinic almost every single week. A woman in her mid-40s. She's not eating differently. She's not less active. But her weight has shifted, she's gaining around her middle, and her energy is completely unpredictable. She tells me it feels like her metabolism is broken.
It's not broken. But it is changing. And here's the mechanism.
Oestrogen is directly protective of insulin sensitivity. It helps your cells respond properly to insulin and use glucose efficiently. As oestrogen begins to decline in perimenopause — which can start in your early 40s — your insulin sensitivity worsens. The same foods you've always eaten start to produce higher glucose responses. Your body stores more of that glucose as fat, particularly visceral fat around the abdomen.
[B-ROLL: Ultrahuman app showing a glucose spike graph, overlaid with a conceptual hormone decline curve illustration]
A continuous glucose monitor shows you this in real time. You can see your own body's response to specific foods on specific days. You can see the correlation between your sleep quality, your stress levels, and your glucose stability.
For women in perimenopause, this is not biohacking vanity. This is understanding a biological change that affects your energy, your weight, your mood, and your long-term metabolic health.
The Ultrahuman M1 is £99 for a 14-day sensor. I've linked it below. If you want to understand your own metabolic health during the perimenopause transition — this is where to start.
[ACTION: Direct close on Gemma, sincere address to camera.]
CTA: "Link in bio. If this resonates with you — save this video and share it with someone who needs to hear it. Questions in the comments."
CGM Script 3 — The Foods That Spiked My Glucose: I Was Shocked
Faceless or Face · Screen recording format · High shares · 45–60 seconds
Hook Variations (choose one)
A) "The foods that spiked my glucose the most — I was shocked. A GP's 14-day CGM results."
B) "I ranked every food I ate by glucose spike over 14 days. Some of these results are counterintuitive."
C) "As a GP I thought I ate well. My CGM had a different opinion. Here are the worst offenders."
Body — Word for Word (Voiceover over screen recording)
[ACTION: Open on Ultrahuman app Food Log summary — list of foods ranked by glucose impact]
14 days. Every meal logged. Every glucose spike tracked. Here are the five foods that spiked me the most — ranked.
Number five: rice cakes. The healthy snack. A glycaemic index of 82 — higher than table sugar. My glucose hit 8.4 after two rice cakes on an empty stomach.
Number four: orange juice. Not whole fruit — juice. The fibre that would slow the glucose release is gone. Spike to 9.1 in 15 minutes. Not great.
[B-ROLL: Each food appears as text overlay as voiceover names it. App glucose graphs shown for each.]
Number three: white basmati rice with a curry. The combination of refined carbohydrate and the speed I ate it — clinic lunch, ate in 4 minutes — produced a spike to 9.6.
Number two: a supermarket protein bar. Ultra-processed. Hidden sugars everywhere. Spike to 10.2. As a GP I was recommending these to patients as "healthy snacks." Not any more.
And number one — and this genuinely surprised me — a large latte on an empty stomach first thing in the morning. No food. Just coffee with oat milk. Glucose hit 8.8. Caffeine and cortisol together, first thing in the morning, raised my blood sugar with no food at all.
[B-ROLL: End on 14-day metabolic score summary screen — overall stability score displayed]
The lesson isn't to fear these foods. It's to understand context. When you eat, what you eat before, your stress levels, your sleep — all of it affects your glucose response.
The Ultrahuman M1 CGM is in my bio. 14 days, £99. The most educational £99 I've spent on my health.
CTA: "Save this if you're surprised by any of those. Link in bio. What food do you think spikes you the most? Let me know below."
Home Script 1 — The Air Quality in Your Home Is Affecting Your Sleep More Than You Think
Faceless · Screen recording + data reveal · 45–60 seconds
Hook Variations (choose one)
A) "The CO2 level in your bedroom is making your sleep worse. Here's the data that proves it."
B) "You close your bedroom door at night. That one decision is ruining your sleep. Here's why."
C) "There's a reason you wake up foggy even after 8 hours of sleep. It's probably not what you think."
Body — Word for Word (Voiceover over app screen recording)
[ACTION: Open on Ultrahuman Home app — CO2 reading in bedroom at 2am. Should read clearly above 1000ppm.]
This is the CO2 level in a typical UK bedroom at 2am with the door closed and two people sleeping. 1,847 parts per million.
The threshold for cognitive impairment is 1,000 parts per million. Above 1,500, sleep architecture begins to fragment — your brain reduces deep sleep and enters lighter stages in order to prompt mild arousal and increase breathing.
You're not sleeping badly because you're stressed. You're sleeping badly because you're slowly suffocating in a sealed box.
[B-ROLL: Ultrahuman Home app — timeline showing CO2 rising through the night as bedroom door stays closed]
The Ultrahuman Home device measures CO2, temperature, humidity, light, and VOCs continuously. It tells you what your environment is doing to your body in real time.
The fix for high bedroom CO2 is almost always free: crack a window, or leave the door ajar. Within a night, your CO2 drops below 800, and your deep sleep typically improves within 48-72 hours.
But you can't fix what you can't see. The Ultrahuman Home shows you.
Link in bio — we'll have the affiliate code there. This is £249 and it has genuinely changed how I think about sleep.
[ACTION: End on Home device product shot with app dashboard visible on adjacent phone screen]
CTA: "Link in bio. Drop your biggest sleep problem in the comments — I want to know if CO2 might be the hidden cause."
Home Script 2 — I Tested Every Room in the Clinic: The CO2 Data Was Surprising
Gemma on camera · Clinic walkthrough · Unique authentic setting · 45–60 seconds
Hook Variations (choose one)
A) "I tested the air quality in every room of my GP clinic. The results were not what I expected."
B) "As a GP I've been telling patients to breathe deeply for stress relief. I've never tested what they were actually breathing in."
C) "GP clinic. Medical environment. Professional space. Here's the air quality data — it's a bit awkward."
Body — Word for Word
[ACTION: Gemma at DoctoriumGP clinic entrance, holding Ultrahuman Home device. Clinic signage visible. Professional but candid.]
So I've had the Ultrahuman Home environmental monitor for three weeks now. I've been using it at home. But today I brought it into the clinic. And I want to show you what I found.
The Ultrahuman Home measures CO2, temperature, humidity, light, and VOCs — volatile organic compounds. All things that affect cognitive function, alertness, and long-term health.
[B-ROLL: Gemma carrying Home device through clinic corridor, placing it in different rooms. Close-up on app readings updating in real time.]
Waiting room with eight patients seated: CO2 at 1,340. That's above the cognitive impairment threshold. The patients waiting to see me are sitting in air that's mildly impairing their thinking.
My consultation room after seeing six patients consecutively with the door closed: 1,620 CO2. I've been working in that air all morning without knowing.
The corridor — open to the outside, near the entrance — 680. Clean.
[B-ROLL: Screen recordings of each room reading displayed as Gemma speaks each result. Animated number change effect.]
Now I want to be clear — this isn't dangerous air. But it is air that subtly degrades focus and energy, which matters in a clinical environment where I need to be sharp for every patient.
We've now got a ventilation schedule and we open the consultation room window between patients. The difference in my afternoon energy has been noticeable.
I'm linking the Ultrahuman Home below. If you work in an office, a school, or any enclosed space — the data might surprise you too.
[ACTION: Gemma holds Home device up, friendly close.]
CTA: "Link in bio. If you work in an enclosed environment — what do you think your CO2 is running at? I'm genuinely curious."
6 — Filming Job Cards 5 Jobs
Job 1
Clinic Desk — Ring Review + CGM Data Reveal
Camera A — Master
Gemma's iPhone 16 Pro on tripod. Eye level, clinic desk background. Lapel mic TX1. 4K 30fps. This is the primary talking head.
Camera B — Second Angle
Ade's iPhone 16 Pro, handheld, slightly offset left. Used for cut-aways during scripted pauses. 1080p 60fps for slow-mo options.
Camera C — Product/Detail
iPhone 15 Pro on small gorilla pod or hand-held, angled at phone screen. Captures all app screen recordings and Ring close-ups. Critical for faceless content.
Audio
Rode Wireless Go 2: TX1 clipped to Gemma (inside collar), TX2 as room ambient. RX to Camera A via USB-C. Monitor levels before starting.
Props Checklist
Ultrahuman Ring AIR (on Gemma's finger)
CGM sensor on upper arm
Phone with Ultrahuman app open
Clinic desk tidy (remove clutter)
Optional: DoctoriumGP branded coffee mug
Shoot Order
- Screen record CGM data first — food spikes, 14-day summary, metabolic score. No expiry on this footage.
- Screen record Ring app — recovery score, sleep timeline, HRV chart, 30-day trend.
- Film Ring Script 1 (hook A first, then B, then C as three separate takes).
- Film Ring Script 3 — on-call narrative. More personal, slightly tired delivery is authentic.
- Film CGM Script 1 — CGM sensor clearly visible. High energy, conversational.
- Film CGM Script 2 — menopause angle. More clinical tone, slower pace, authoritative.
- Close-up product shots: Ring on desk, CGM patch close-up, app screens.
Director notes (Ade): Remind Gemma to hold brief pauses at [B-ROLL] markers — these edit points are where app footage cuts in. For Script 3, let Gemma own the emotional tone — the tiredness is the content. Don't over-direct. For the CGM reveal, have the phone propped with app open at the sourdough spike screen before the shot begins. The reaction shot of Gemma seeing the data is worth capturing even if not scripted.
Job 2
David Lloyd Club Room — Ring Lifestyle + Talking Head
Camera A — Talking Head
iPhone 16 Pro on table tripod, club room background (coffee, natural light, open space). Gemma casual, not clinic attire.
Camera D — Ray-Bans POV
Meta Ray-Ban smart glasses worn by Gemma. Capture: walking through gym floor, approaching padel court, checking Ring on wrist mid-workout. 1080p POV footage.
Camera B — B-Roll
Ade's 16 Pro handheld. Wide shots of Gemma on padel court, gym machines, club room environment. Establishing shots.
Camera C — Product Detail
iPhone 15 Pro for close-ups: Ring on finger during workout, sweat resistance, app checking between sets.
Props Checklist
Ring AIR (on finger throughout)
Meta Ray-Ban glasses
Gym kit (Gemma)
Padel racket
Phone with Ultrahuman app
Sports water bottle
Shoot Order
- Establish Ray-Bans POV shots walking through gym entrance, gym floor, padel court.
- Capture Gemma checking Ring on wrist with app screen — pre and post-session.
- Padel game or rally footage — Ray-Bans POV from Gemma's perspective, Camera B wide shot.
- Club room talking head — Script 1 padel/exercise recovery sections specifically.
- Final: Gemma checking recovery score on app, reacting to number. Genuine reaction preferable.
Director notes (Ade): The Ray-Bans content is gold for lifestyle branding — use it generously across multiple posts, not just this one. Get establishing shots that work for Reels backgrounds. The "checking Ring after padel" moment is the key B-roll shot — make sure it's clean with good lighting. Club room has best natural light in the morning. Book a slot early if possible.
Job 3
David Lloyd — CGM + Exercise Content (Padel/Gym Glucose Response)
Camera D — Ray-Bans POV
Primary camera for this job. Gemma wearing Ray-Bans throughout workout. Captures CGM sensor visible on arm during padel, gym exercises. POV glucose check on app post-session.
Camera A — Post-Workout Reaction
iPhone 16 Pro on gorilla pod, gym or club room background. Gemma checking app showing glucose response post-exercise. Genuine reaction shot.
Camera C — Sensor Close-up
iPhone 15 Pro for clear close-up of CGM sensor patch on upper arm during workout. Show sensor is in place during physical activity — addresses the practical question.
Audio
Rode TX1 on Gemma for any spoken parts. Ambient gym audio on TX2. Mix in edit to 70% voice / 30% ambient.
Props Checklist
CGM sensor on upper arm (active sensor)
Meta Ray-Bans
Phone with Ultrahuman app
Padel racket or gym equipment
Shoot Order
- Pre-workout: film glucose baseline reading on app. Note the starting level.
- Workout footage: Ray-Bans POV throughout. Padel rally, gym reps, court approach.
- Mid-workout (pause): quick check of glucose app — capture any mid-exercise dip or rise.
- Post-workout: reaction shot checking app, showing the glucose response. This is the "reveal" moment.
- Close-up of CGM sensor on arm, sweaty but still attached — proof of wear comfort.
Director notes (Ade): The glucose response to padel should show a dip (exercise typically lowers glucose temporarily) followed by a rise as the body replenishes glycogen. This is the educational story. Capture the full arc if possible — or at least the pre and post numbers. The sensor-still-on-after-exercise shot is a practical credibility shot that converts browsers to buyers.
Job 4
Clinic — Home Device Reveal + Air Quality Walkthrough
Camera A — Walking Shots
Gemma's iPhone 16 Pro on shoulder mount or stabilised handheld. Follows Gemma carrying Home device through clinic rooms. Dynamic walk-and-talk format.
Camera B — Static Wide
Ade's 16 Pro on tripod in each room. Captures Gemma entering and placing device. Reaction when reading updates on app.
Camera C — App Screen
iPhone 15 Pro filming phone screen in real time as CO2 and other readings update. This is the evidence that makes the content credible — real numbers, real time.
Audio
Rode TX1 on Gemma throughout walkthrough. TX2 as ambient. Test audio levels before starting — clinic acoustics can be challenging.
Props Checklist
Ultrahuman Home device (charged)
Phone with Ultrahuman app (Home readings live)
Clinic signage visible in at least one shot
White coat (optional for authority)
Shoot Order
- Establish clinic entrance / reception — place Home device, capture initial reading.
- Waiting room test — ideally with patients (with permission) or between appointments.
- Consultation room — after consecutive patient sessions for naturally high CO2 reading.
- Corridor / near window — clean air control comparison reading.
- Gemma reaction to highest reading found — genuine or restaged if missed.
- Product close-up: Home device on desk, app data on phone alongside it.
Director notes (Ade): The highest CO2 reading you find becomes the hook for the video. If the waiting room with patients produces 1,200+, that's the lead. Timing this shoot for a busy afternoon clinic session will naturally generate high CO2 readings. Do not artificially stage the numbers — the real data will be dramatic enough and authenticity is the whole point.
Job 5
Faceless Desk Session — CGM + Ring Data Screen Recordings (All Voiceover Content)
Setup — Screen Recording
iPhone screen recording via Control Centre. All App screens recorded at full resolution. No camera needed. This produces all raw footage for faceless content.
Camera C — Hands/Phone Shot
iPhone 15 Pro on small tripod filming the phone from above or side. Captures "someone browsing the app" footage — adds human element without face.
Audio — Voice Clone
Produce voiceover via ElevenLabs (Gemma's cloned voice) from scripts. Or Gemma records voice-only track into Voice Memos for later syncing. No lip-sync required.
Lighting
No face lighting required. If filming hands/phone with Camera C — place ring light to side to eliminate screen glare. Keep background neutral.
Screen Recordings Needed
Ring: 30-day recovery score trend
Ring: Sleep architecture breakdown (deep/REM/light)
Ring: HRV 30-day chart
Ring: Single night sleep timeline
CGM: Food log with all entries + spike scores
CGM: Sourdough spike graph (close-up)
CGM: 14-day metabolic score summary
CGM: Stress-day glucose vs rest-day glucose comparison
CGM: Exercise glucose dip + rebound chart
Home: CO2 overnight timeline
Home: Room-by-room comparison
Shoot Order
- Work through each screen recording — unhurried, scroll slowly, pause on key numbers.
- Film "hands browsing app" sequences with Camera C for each product section.
- Produce voiceover tracks (or record voice-only on separate device).
- Edit: overlay voiceover on screen recording footage in CapCut or DaVinci Resolve.
Director notes (Ade): This session produces the majority of the faceless content for all three products. The most important asset here is the real Ultrahuman app data — Gemma's actual numbers, not stock imagery or demo screens. This is the authenticity differential. Once these screen recordings exist, they can be remixed into dozens of posts with different hooks and voiceovers. Treat this as building a content asset library.
7 — Faceless Production Notes
🎬
The most powerful faceless format for Ultrahuman: Gemma's actual app data
No AI-generated images. No stock photos. No demo accounts. The single most powerful asset for faceless Ultrahuman content is a screen recording of Gemma's real Ultrahuman app showing her real data — her actual recovery scores, her actual glucose spikes, her actual sleep architecture. This is what no other creator has. This is the differentiator. Every faceless piece of content should be built around this real data.
Faceless Content Formats — Prioritised
- Screen recording + cloned voice (Priority 1): Screen record Gemma's Ultrahuman app. Add Gemma's ElevenLabs voice clone narrating. This is the highest-quality, most efficient faceless production method. No avatar render time needed.
- Screen recording + Gemma voice memo (Priority 2): Gemma records the voiceover audio separately on her phone (Voice Memos). Ade syncs to screen recording in post. Fastest production method.
- HeyGen avatar + app footage (Priority 3): Avatar delivers educational script while app screen is shown in corner or split screen. Best for longer educational pieces.
- Data card + text overlay (Priority 4): Static or animated data cards — e.g., "Recovery Score: 12" — with text overlay commentary. No voice required. Ideal for Instagram carousel or Threads.
📱
Technical note: iPhone screen recording with Ultrahuman app
Enable screen recording in Control Centre (Settings → Control Centre → add Screen Recording). Tap the Screen Recording button, open Ultrahuman app, navigate slowly through each section. Record each major screen separately — 30-60 seconds per section. These clips become the primary B-roll library. Back up to iCloud immediately. Never delete original recordings — they can be used across months of content.
8 — Hashtag Sets
Sleep + Recovery
CGM + Glucose + Metabolic
Menopause + Hormones
Biohacking + Longevity
9 — CTA Library 8 CTAs
CTA 1 — Standard Affiliate
"Ultrahuman Ring, CGM, and Home are all linked in my bio. Use our affiliate code for a discount — it also supports DoctoriumGP directly."
CTA 2 — CGM Specific
"The M1 CGM sensor is £99 for 14 days. Link in bio. If you're in perimenopause and curious about your metabolic health — this is the most educational thing you can do."
CTA 3 — Ring Specific
"The Ultrahuman Ring AIR is in my bio. One-time purchase, no subscription. I've worn mine every day for a month and I wouldn't go back to not having the data."
CTA 4 — Home Specific
"The Ultrahuman Home is £249, linked in bio. If you're puzzling over why you're sleeping badly — check your CO2 before you spend money on anything else."
CTA 5 — Comment Engagement
"Drop your biggest health question in the comments. I read every single one and I'll answer as many as I can as content."
CTA 6 — Save + Share
"Save this if you found it useful. Share it with anyone in perimenopause who's struggling with sleep or unexplained weight changes — this data matters."
CTA 7 — Clinic Appointment
"If you want to combine wearable data with a proper clinical consultation, we offer metabolic health appointments at DoctoriumGP. Link in bio."
CTA 8 — Follow for Series
"Follow @doctoriumgp — I'm posting my full CGM data reveal this week: every food I tested, every spike, the full 14-day results."