1
Product Overview — Why Nurosym Converts for DoctoriumGP
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The conversion thesis in one sentence
A MRCS-qualified surgeon and GP saying "I use this device on myself and recommend it to my patients" is worth more than any influencer deal Parasym could run — because the credibility is real, the patient population is perfect, and there is no pharmaceutical alternative for most of the conditions it addresses.
What Nurosym Is
Nurosym is a transcutaneous auricular vagus nerve stimulation (taVNS) device. It clips to the outer ear and delivers a precisely calibrated electrical signal to the auricular branch of the vagus nerve — non-invasively, from outside the body.
The vagus nerve is the longest cranial nerve in the body. It runs from the brainstem through the chest and abdomen, interfacing with the heart, lungs, gut, immune system, and brain. Stimulating it modulates the autonomic nervous system — shifting from sympathetic (fight-or-flight) to parasympathetic (rest-and-repair).
Price point: approximately £299–£499. Evidence-backed. CE marked. No prescription required.
The vagus nerve is the longest cranial nerve in the body. It runs from the brainstem through the chest and abdomen, interfacing with the heart, lungs, gut, immune system, and brain. Stimulating it modulates the autonomic nervous system — shifting from sympathetic (fight-or-flight) to parasympathetic (rest-and-repair).
Price point: approximately £299–£499. Evidence-backed. CE marked. No prescription required.
Why the DoctoriumGP Audience Is the Perfect Buyer
DoctoriumGP's patient base is built around conditions where the NHS has limited pharmaceutical options and where autonomic dysregulation is a core mechanism:
✦ Menopause — hot flushes, palpitations, anxiety, sleep disruption = ANS dysregulation
✦ Fibromyalgia — no NICE-approved cure; vagal dysfunction is well-documented
✦ Long COVID fatigue — dysautonomia / vagal damage increasingly evidenced
✦ Anxiety & stress — universal, huge audience
✦ IBS — gut-brain axis, direct vagal innervation
These patients are not window shoppers. They are desperate for solutions the NHS cannot provide. A GP endorsement converts.
✦ Menopause — hot flushes, palpitations, anxiety, sleep disruption = ANS dysregulation
✦ Fibromyalgia — no NICE-approved cure; vagal dysfunction is well-documented
✦ Long COVID fatigue — dysautonomia / vagal damage increasingly evidenced
✦ Anxiety & stress — universal, huge audience
✦ IBS — gut-brain axis, direct vagal innervation
These patients are not window shoppers. They are desperate for solutions the NHS cannot provide. A GP endorsement converts.
The six conditions Nurosym content will target
Menopause / Hot Flushes
Hot flushes are partly mediated by hypothalamic-autonomic dysregulation. taVNS reduces sympathetic overactivation. Direct mechanism, GP-endorsed, no HRT required.
Fibromyalgia
Central sensitisation + reduced vagal tone are both implicated. NHS offers antidepressants and CBT. taVNS has emerging RCT evidence. Huge frustration audience.
Anxiety & Chronic Stress
Vagal tone is the primary physiological marker of stress resilience (HRV). Stimulating the vagus directly increases parasympathetic tone. Widest audience reach.
Long COVID Fatigue
Dysautonomia and vagal nerve damage are documented in long COVID. NICE has no approved treatment. Parasym has published case data. Highly shareable angle.
IBS / Gut-Brain Axis
80% of vagal fibres are afferent — gut to brain. Vagal stimulation modulates gut motility and gut inflammation. Combines perfectly with gut microbiome content.
Sleep Disruption
ANS regulation is essential for sleep onset. Parasympathetic dominance (the vagal state) is required for deep sleep. Menopause and anxiety audiences both resonate here.
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Commission rate TBC — action required
Contact Nika / Jem at Parasym to confirm affiliate commission rate, tracking link, and cookie duration before publishing any content with a purchase CTA. All scripts below include a [LINK IN BIO] placeholder — update once confirmed. All other content preparation can proceed now.
2
Face vs Faceless Split
FACE — 70%
FACELESS — 30%
70% — Face Content (Gemma on Camera)
Nurosym is a credibility product. The device costs £300+, it's not mainstream, and the audience needs to trust the mechanism before they buy. A surgeon-turned-GP saying "I use this on myself" is the product claim — there is no advertisement more powerful than that.
Face content here should be direct-to-camera, clinical but warm. Gemma wearing the device while talking is gold: it visually proves the endorsement, creates pattern interrupt (ear clip on a doctor = stop the scroll), and answers the biggest objection ("does it actually work?") before the viewer asks it.
Face content priority order:
1. Gemma wearing device while explaining it (Scripts 3, 4)
2. Gemma at desk, clinical setting (Scripts 1, 2)
3. Gemma doing admin while wearing device (organic Job 3)
4. Gemma walking to/from a room, candid
Face content here should be direct-to-camera, clinical but warm. Gemma wearing the device while talking is gold: it visually proves the endorsement, creates pattern interrupt (ear clip on a doctor = stop the scroll), and answers the biggest objection ("does it actually work?") before the viewer asks it.
Face content priority order:
1. Gemma wearing device while explaining it (Scripts 3, 4)
2. Gemma at desk, clinical setting (Scripts 1, 2)
3. Gemma doing admin while wearing device (organic Job 3)
4. Gemma walking to/from a room, candid
30% — Faceless Content
Faceless content scales output without filming days. Use for:
✦ Education carousels — "5 conditions the vagus nerve affects" (massive save-bait, shareable)
✦ HeyGen avatar for explainer scripts when filming isn't possible
✦ ElevenLabs VO over product footage (ear clip close-up, device on desk, auricular anatomy diagram)
✦ Runway / stock nervous system visualisations for B-roll
✦ Static quote graphics — pull clinical statistics, design in Canva
Faceless content does not convert as well for Nurosym specifically — but it seeds the algorithm with impressions, builds the "vagus nerve doctor" topic authority, and drives saves.
✦ Education carousels — "5 conditions the vagus nerve affects" (massive save-bait, shareable)
✦ HeyGen avatar for explainer scripts when filming isn't possible
✦ ElevenLabs VO over product footage (ear clip close-up, device on desk, auricular anatomy diagram)
✦ Runway / stock nervous system visualisations for B-roll
✦ Static quote graphics — pull clinical statistics, design in Canva
Faceless content does not convert as well for Nurosym specifically — but it seeds the algorithm with impressions, builds the "vagus nerve doctor" topic authority, and drives saves.
3
Hook Library — 15 Word-for-Word Hooks
These are written for a GP on camera. Delivery should be calm, direct, authoritative — not hype. The tension comes from the information gap, not from performance.
01I'm a GP and I have been electrically stimulating my vagus nerve for four weeks. Here's what actually happened.
02The NHS has no treatment for fibromyalgia that genuinely works. But there is a device with peer-reviewed evidence behind it that your doctor has almost certainly never mentioned.
03Your vagus nerve controls your heart rate, your digestion, your stress response, and your immune system. And you can stimulate it with a £300 ear clip.
04Hot flushes in menopause are not just hormonal. They are partly an autonomic nervous system problem — and there is a device that targets that mechanism directly.
05If you have long COVID fatigue and nothing is helping, there is a reason for that — and it involves the nerve your doctors are not testing.
06I wear this ear clip during clinic. Three nurses have already asked me what it is. Let me explain the science.
07This is not a wearable. This is a clinical-grade nerve stimulator that happens to look like a hearing aid. And the evidence is surprisingly strong.
08Your gut and your brain talk to each other constantly. The cable connecting them is called the vagus nerve. If that cable is underperforming, your IBS, your anxiety, and your sleep all suffer simultaneously.
09The NHS waiting list for a condition with no proven treatment. Or a £300 device with a clinical trial behind it. I will let you do the maths.
10I am a GP and a surgeon. I have read the research on this device. I bought one. I use it. Here is my honest review — including what it does not do.
11The reason cognitive-behavioural therapy works for anxiety is partly because it increases vagal tone. This device does the same thing electrically, in 30 minutes, without a therapist.
12Most people know HRV tracks stress. Almost nobody knows that the primary driver of HRV is vagal tone — and you can train it like a muscle.
13This ear clip is used in NHS clinical trials. It is not available on prescription. You can buy it tomorrow. And I think for certain patients it is genuinely life-changing.
14Palpitations, anxiety, poor sleep, hot flushes. All four of these in menopause have a common underlying mechanism that nobody talks about.
15I have spent 20 years in medicine looking for something that helps fibromyalgia. This is the first thing in a long time that I can say has actual evidence — and is accessible without a prescription.
4
Content Angle Matrix — 10 Angles
| Angle | Hook | Body Summary | F/FL | Format | Hashtags |
|---|---|---|---|---|---|
| Fibromyalgia NHS Gap | "The NHS has no treatment for fibromyalgia that works. Here's a device that might." | Outline NHS NICE guidance (tricyclics, CBT, pacing — nothing that fixes the mechanism). Explain central sensitisation. Introduce vagal tone as a modifiable factor. Present taVNS evidence. End: "This is what I am exploring with my fibromyalgia patients." | Face | Talking head 60s reel |
#fibromyalgia #fibromyalgiawarrior #chronicpain #taVNS #vagusnerve #NHStreatment |
| Menopause ANS | "Hot flushes are partly an ANS problem. Here is the device I recommend." | Explain the hypothalamic-autonomic link in menopause. Hot flushes = sympathetic surge. HRT addresses oestrogen; what addresses the ANS? Introduce Nurosym as an adjunct — not a HRT replacement. End with personal recommendation from Gemma. | Face | Reel + carousel | #menopause #hotflushes #perimenopause #autonomicnervoussystem #menopausesymptoms |
| Anxiety / Vagal Tone Science | "Your HRV score is actually a vagal tone score. Here's how to train it." | Explain HRV → vagal tone → parasympathetic reserve. Most people track HRV but don't understand the mechanism. taVNS is direct vagal training. Compare to breathwork (passive) vs device (active). Wide appeal, not clinical — works for wellness audience too. | Faceless | Carousel Save-bait |
#HRV #vagalnerve #anxietyrelief #stressmanagement #nervousystem #biohacking |
| Long COVID / Dysautonomia | "If you have long COVID fatigue and nothing is helping — it might be your vagus nerve." | Explain post-viral dysautonomia. Reference NICE acknowledgement that long COVID affects ANS. Emerging taVNS evidence (Parasym has published case data). Important caveat: "This is adjunct, not cure." Gemma's position: "I would try this before nothing." | Face | Reel 60s |
#longcovid #longcovidfatigue #dysautonomia #POTS #vagusnerve #postcovid |
| IBS / Gut-Brain | "Your gut and your brain are connected by one nerve. If that nerve isn't working, fixing your gut alone won't work." | Explain vagal innervation of the gut. Why gut dysbiosis and IBS are bidirectional — gut-brain, not gut-only. taVNS reduces gut inflammation via cholinergic anti-inflammatory pathway. Stack with microbiome content. | Faceless | Carousel Explainer |
#IBS #guthealth #gutbrain #gutbrainaxis #bloating #irritablebowel |
| Sleep Quality | "You can't sleep because your nervous system doesn't know how to switch off. Here's what I do." | Sleep onset requires parasympathetic dominance. Most insomnia is ANS-mediated: cortisol too high at night, sympathetic not deactivating. Nurosym used pre-sleep for 30 minutes. Compare to sleep hygiene (soft advice) vs direct ANS modulation (active intervention). | Face | Reel 45s |
#sleepproblems #insomnia #sleephacks #ANS #vagusnerve #sleepscience |
| Vagus Nerve 101 | "Most people have never heard of their vagus nerve. It controls more of your body than almost any other structure." | Education play. Anatomy of the vagus nerve: brainstem origin, dual branch (sympathetic / parasympathetic), organ targets (heart, lungs, gut, immune). Why low vagal tone = systemic inflammation, poor sleep, anxiety, slow digestion. Device mention at the end only. | Faceless | Carousel 5-slide |
#vagusnerve #anatomy #nervoussystem #healthscience #doctortok #medtok |
| NHS Access Gap | "The NHS has a 2-year waiting list for a condition they have no proven treatment for. Or a £300 device you can have tomorrow." | Controversial but factual. NHS can't provide treatment for fibromyalgia, long COVID, anxiety with complex presentations. Private access to evidence-based devices is a real inequality issue. Gemma's position: "I want my patients to know what exists." | Face | Reel 45s |
#NHSwaiting #privatehealthcare #fibromyalgia #healthinequality #GPadvice |
| Gemma's Personal Experience | "I am a GP. I spent my own money on this device. Four weeks later — here is what I noticed." | Honest personal experience. What Gemma tracked (sleep, HRV if on Ultrahuman, stress response, energy). What changed, what didn't. What the peer-reviewed literature says should happen vs what she observed. Authentic, not promotional. Trust-builder. | Face | Reel 75s |
#doctorreview #nurosym #vagusnerve #GPadvice #selfcare #wearabletech |
| Patient Story | "A patient came to me with fibromyalgia, IBS, anxiety, and insomnia. She had tried everything the NHS offered. Here's what we tried next." | Composite patient story (anonymised, no real patient data). Sets up Nurosym as the next logical step after NHS options exhausted. Emphasise: device is not a replacement for medical care; it is adjunct. End: "She's now three months in. Here's what she reports." | Face | Reel 60s |
#patientstory #fibromyalgia #GPadvice #chronicillness #nurosym #doctortok |
5
Six Complete Word-for-Word Scripts
All scripts are written for Dr Gemma Lewis to deliver. Tone: calm, direct, clinical authority — not influencer energy. Approximate delivery: 130–160 words per minute. Target length: 45–75 seconds.
Script 1
The Vagus Nerve Reveal
Face
Education
~60 seconds
Hook Variations (choose one)
A. "Most people have no idea that one nerve controls their heart rate, their digestion, their stress response, and their immune system. And most doctors don't talk about it."
B. "There is a nerve in your body that your doctor has almost certainly never mentioned. And it might be the single most important thing you can improve."
C. "Your vagus nerve is the longest cranial nerve in your body. And stimulating it with electricity is now backed by clinical trials."
Script Body
I'm Dr Gemma Lewis. I'm a GP and a surgeon, and I work at DoctoriumGP in Derby.
The vagus nerve runs from your brainstem all the way down through your neck, your chest, and into your abdomen. It's the main highway of your parasympathetic nervous system — the system responsible for rest, repair, digestion, and immune regulation.
[ACTION: pick up Nurosym device from desk]
When vagal tone is low — and most people's is — your body is in a chronic low-grade fight-or-flight state. That looks like poor sleep. High anxiety. IBS. Chronic pain. Fatigue that won't shift.
This device clips to the outer ear and delivers a gentle electrical signal directly to the vagal branch there. [ACTION: clip device to ear, look at camera]
It's called transcutaneous auricular vagus nerve stimulation. It sounds complicated. What it actually does is straightforward: it activates your parasympathetic system in a way that breathing exercises can partially replicate but never fully achieve.
I'll leave the research link in my bio. This is not a supplement. This is a medical-grade device with peer-reviewed trials behind it.
The vagus nerve runs from your brainstem all the way down through your neck, your chest, and into your abdomen. It's the main highway of your parasympathetic nervous system — the system responsible for rest, repair, digestion, and immune regulation.
[ACTION: pick up Nurosym device from desk]
When vagal tone is low — and most people's is — your body is in a chronic low-grade fight-or-flight state. That looks like poor sleep. High anxiety. IBS. Chronic pain. Fatigue that won't shift.
This device clips to the outer ear and delivers a gentle electrical signal directly to the vagal branch there. [ACTION: clip device to ear, look at camera]
It's called transcutaneous auricular vagus nerve stimulation. It sounds complicated. What it actually does is straightforward: it activates your parasympathetic system in a way that breathing exercises can partially replicate but never fully achieve.
I'll leave the research link in my bio. This is not a supplement. This is a medical-grade device with peer-reviewed trials behind it.
B-Roll Callouts
Close-up of Nurosym device on desk as Gemma reaches for it
Device being clipped to ear — tight shot on ear
Anatomical diagram of vagus nerve (Canva overlay or printed poster)
Gemma seated at desk post-clip, continuing to talk — ear clip visible throughout
CTA
Full research breakdown and my 4-week personal results are in the link in bio. If you have fibromyalgia, menopause symptoms, or long COVID fatigue — I'd read it before your next GP appointment.
Hashtags
#vagusnerve #vagalnerve #taVNS #nurosym #parasym #fibromyalgia #menopause #longcovid #chronicpain #doctortok #GPadvice #DoctoriumGP #nervousystem #ANS #autonomicnervoussystem
Script 2
Fibromyalgia — What Actually Helps
Face
High Controversy
~65 seconds
Hook Variations
A. "I have been a GP for over a decade. The thing I find hardest to say to a patient is: the NHS has nothing to offer you. Fibromyalgia is one of those conditions. But that's not the end of the story."
B. "If you have fibromyalgia and you've been given amitriptyline, CBT, and told to pace yourself — you've been given everything NICE approves. That's it. Here's what the research is looking at next."
C. "Fibromyalgia is not in your head. It is a real neurological condition. And the mechanism behind it might explain why this device helps."
Script Body
Fibromyalgia affects around two million people in the UK. The NICE guidelines offer low-dose antidepressants, cognitive behavioural therapy, and graded exercise. These help some people. Many people they don't help at all.
The underlying mechanism in fibromyalgia involves something called central sensitisation — the nervous system becomes hypersensitive, amplifying pain signals that shouldn't be that intense. And increasingly, research shows that reduced vagal tone is implicated in that process.
[ACTION: hold up Nurosym device]
Vagus nerve stimulation has been studied in fibromyalgia patients. The results are early stage — I won't overstate them. But they are there. In a condition where the evidence bar is so low because most treatments perform poorly, "early stage positive" is actually meaningful.
I use this device. I have recommended it to patients in my clinic. Not as a cure. As a tool that targets the actual neurological mechanism — not just the symptoms.
[ACTION: look directly into camera]
If you've been told there is nothing more the NHS can do for your fibromyalgia — there is more you can do. Link in my bio.
The underlying mechanism in fibromyalgia involves something called central sensitisation — the nervous system becomes hypersensitive, amplifying pain signals that shouldn't be that intense. And increasingly, research shows that reduced vagal tone is implicated in that process.
[ACTION: hold up Nurosym device]
Vagus nerve stimulation has been studied in fibromyalgia patients. The results are early stage — I won't overstate them. But they are there. In a condition where the evidence bar is so low because most treatments perform poorly, "early stage positive" is actually meaningful.
I use this device. I have recommended it to patients in my clinic. Not as a cure. As a tool that targets the actual neurological mechanism — not just the symptoms.
[ACTION: look directly into camera]
If you've been told there is nothing more the NHS can do for your fibromyalgia — there is more you can do. Link in my bio.
B-Roll Callouts
Gemma at desk — clean, clinical setting, no clutter
Device held up to camera — tight shot on the ear clip mechanism
Text overlay: "Central sensitisation — reduced vagal tone" at relevant moment
Close-up of Gemma's face during "look directly into camera" moment — emotive, not clinical
CTA
I've linked the clinical research and my patient protocol in the bio. If you're managing fibromyalgia and you want to understand the vagus nerve connection — start there.
Hashtags
#fibromyalgia #fibromyalgiawarrior #fibrofighter #chronicpain #centralsensitisation #vagusnerve #taVNS #nurosym #DoctoriumGP #GPadvice #NHStreatment #chronicillness #invisibleillness #doctortok
Script 3
Menopause + Autonomic Nervous System
Face
Device visible — wear on camera
~60 seconds
Hook Variations
A. "Hot flushes, palpitations, anxiety, poor sleep. If you're in perimenopause, these four symptoms have more in common than you think — and it's not just your hormones."
B. "HRT addresses the oestrogen drop in menopause. It does not fully address the autonomic nervous system dysregulation. Here's what does."
C. "I'm a GP who specialises in menopause. And this is the conversation I have that most menopause clinics aren't having yet."
Script Body
[ACTION: Gemma on camera — Nurosym device clipped to ear throughout this script]
In menopause, oestrogen levels fall. That directly affects the hypothalamus — the brain region that regulates body temperature. Hot flushes are the result. But the hypothalamus also regulates your autonomic nervous system — your heart rate, your stress response, your sleep onset.
That's why menopause doesn't just cause hot flushes. It causes palpitations, anxiety, insomnia, and brain fog — all at the same time. These are ANS symptoms, not just hormonal symptoms.
HRT is still the gold standard for most women and I recommend it. But HRT primarily addresses the oestrogen deficiency. It does not directly retrain your autonomic nervous system.
That's where this device comes in. [ACTION: brief gesture toward ear where device is clipped] Vagus nerve stimulation directly activates the parasympathetic branch — counteracting the sympathetic overactivation that drives hot flushes, palpitations, and anxiety in menopause.
I wear it. My patients use it. And the emerging evidence supports it as an adjunct to HRT, not a replacement.
In menopause, oestrogen levels fall. That directly affects the hypothalamus — the brain region that regulates body temperature. Hot flushes are the result. But the hypothalamus also regulates your autonomic nervous system — your heart rate, your stress response, your sleep onset.
That's why menopause doesn't just cause hot flushes. It causes palpitations, anxiety, insomnia, and brain fog — all at the same time. These are ANS symptoms, not just hormonal symptoms.
HRT is still the gold standard for most women and I recommend it. But HRT primarily addresses the oestrogen deficiency. It does not directly retrain your autonomic nervous system.
That's where this device comes in. [ACTION: brief gesture toward ear where device is clipped] Vagus nerve stimulation directly activates the parasympathetic branch — counteracting the sympathetic overactivation that drives hot flushes, palpitations, and anxiety in menopause.
I wear it. My patients use it. And the emerging evidence supports it as an adjunct to HRT, not a replacement.
B-Roll Callouts
CRITICAL: Device clipped to Gemma's ear throughout — never remove on camera
Tight shot on ear with device at start of video as visual hook
Text overlay "HRT + Vagus Nerve Stimulation" — frame as adjunct, not alternative
Gemma in clinical setting — white coat optional but professional appearance required
CTA
If you're in perimenopause or menopause and want to understand the autonomic angle — I've written it up in full at DoctoriumGP.co.uk. I also see patients privately. Link in bio.
Hashtags
#menopause #perimenopause #hotflushes #menopausesymptoms #HRT #hormones #autonomicnervoussystem #vagusnerve #nurosym #womenhealth #menopausedoctor #DoctoriumGP #GPadvice #doctortok
Script 4
GP Tries It — 4 Week Honest Report
Face
Highest Trust / Converts Best
~70 seconds
Hook Variations
A. "I'm a GP. I spent my own money on this device. I used it for four weeks. Here is my honest medical assessment — including the thing it didn't do."
B. "Four weeks ago I started using a vagus nerve stimulator. My HRV went from 42 to 67. My sleep score improved by 18 percent. I want to show you why that matters."
C. "I do not endorse things that don't work. So when I tell you I use this device every day, I want to explain exactly why."
Script Body
I don't recommend things I haven't personally tested. So four weeks ago I bought a Nurosym device — that's a transcutaneous vagus nerve stimulator — and used it daily. Here's what I tracked and what I found.
Week one: nothing remarkable. I was wearing it for 30 minutes in the evening before bed.
Week two: I noticed my sleep onset was faster. Not dramatically. But consistent.
Week three: my HRV scores improved. I track heart rate variability with my Ultrahuman ring. HRV is a proxy for vagal tone — the higher it is, the more parasympathetic reserve you have. Mine increased measurably. [ACTION: briefly show Ultrahuman ring or data screenshot if available]
Week four: lower baseline anxiety. Clearer thinking in the afternoon. Less of that wired-but-tired feeling that most people in high-pressure work know well.
What it didn't do: it didn't cure anything. It's not a pharmaceutical. It is a tool for nervous system maintenance in the same category as cold water immersion or breathwork — but with a more direct mechanism and better trial data.
[ACTION: hold device to camera]
My affiliate link and the full research summary are in the bio.
Week one: nothing remarkable. I was wearing it for 30 minutes in the evening before bed.
Week two: I noticed my sleep onset was faster. Not dramatically. But consistent.
Week three: my HRV scores improved. I track heart rate variability with my Ultrahuman ring. HRV is a proxy for vagal tone — the higher it is, the more parasympathetic reserve you have. Mine increased measurably. [ACTION: briefly show Ultrahuman ring or data screenshot if available]
Week four: lower baseline anxiety. Clearer thinking in the afternoon. Less of that wired-but-tired feeling that most people in high-pressure work know well.
What it didn't do: it didn't cure anything. It's not a pharmaceutical. It is a tool for nervous system maintenance in the same category as cold water immersion or breathwork — but with a more direct mechanism and better trial data.
[ACTION: hold device to camera]
My affiliate link and the full research summary are in the bio.
B-Roll Callouts
Gemma holding device — natural, not staged
Ultrahuman ring or screenshot of HRV data (if comfortable sharing)
Gemma wearing device while doing something normal (reading, typing)
Device close-up showing ear clip detail
CTA
Full four-week data and the research papers I referenced are in the link. If you want to try it yourself — I have an affiliate discount code in my bio. Commission confirmed means I benefit if you buy. That's transparent.
Hashtags
#nurosym #vagusnerve #taVNS #doctorreview #HRV #Ultrahuman #biohacking #sleepscience #stressmanagement #GPadvice #DoctoriumGP #honestreviews #wearabletech #nervousystemhealth
Script 5
The £300 Device vs £0 NHS Waiting List
Face
Controversial — high virality
Device worn on camera
~55 seconds
Hook Variations
A. "The NHS waiting list for a condition they have no proven treatment for. Or a £300 device you can order today. I'm a GP and I think that comparison deserves an honest conversation."
B. "£0 and an 18-month wait for cognitive behavioural therapy that has mixed evidence. Or £299 and a device that targets the neurological mechanism directly. I'm not telling you what to choose. I'm telling you the option exists."
C. "People ask me if private healthcare is worth it. Sometimes the answer isn't private healthcare. Sometimes it's a £300 device that your NHS GP doesn't know about yet."
Script Body
[ACTION: device clipped to ear — say this clinically, not combatively]
I work in both NHS and private practice. I have enormous respect for the NHS. I also have to be honest about its limitations.
For fibromyalgia, the NHS pathway is: antidepressants, pain management referral, CBT, pacing. That pathway takes 12 to 24 months to complete. At the end of it, a significant number of patients are no better.
For long COVID, NICE acknowledges the condition but has no approved treatment pathway as of this year.
For chronic anxiety, IAPT waiting times are currently running at six to twelve months in most areas.
Meanwhile, a CE-marked vagus nerve stimulator with peer-reviewed trial data behind it costs around three hundred pounds and arrives in two days.
I am not saying this instead of NHS care. I am saying it alongside. Because my patients deserve to know what their options are — not just what the system will fund.
[ACTION: direct eye contact, pause]
Link in bio. Decide for yourself.
I work in both NHS and private practice. I have enormous respect for the NHS. I also have to be honest about its limitations.
For fibromyalgia, the NHS pathway is: antidepressants, pain management referral, CBT, pacing. That pathway takes 12 to 24 months to complete. At the end of it, a significant number of patients are no better.
For long COVID, NICE acknowledges the condition but has no approved treatment pathway as of this year.
For chronic anxiety, IAPT waiting times are currently running at six to twelve months in most areas.
Meanwhile, a CE-marked vagus nerve stimulator with peer-reviewed trial data behind it costs around three hundred pounds and arrives in two days.
I am not saying this instead of NHS care. I am saying it alongside. Because my patients deserve to know what their options are — not just what the system will fund.
[ACTION: direct eye contact, pause]
Link in bio. Decide for yourself.
B-Roll Callouts
Device on ear throughout — key visual for this script
Gemma at clinic desk — professional, not activist
No text overlays listing NHS failures — keep tone measured
Final direct-to-camera shot: no device in shot, just face
CTA
Research summary, device link, and my clinical protocol for fibromyalgia and long COVID are in the bio. If this resonated — share it with someone who needs to hear it.
Hashtags
#NHSwaiting #fibromyalgia #longcovid #chronicanxiety #privatehealthcare #GPadvice #vagusnerve #nurosym #healthinequality #DoctoriumGP #NHSuk #doctortok #medicaleducation #taVNS
Script 6
Long COVID Fatigue — The Vagus Nerve Connection
Face
Emerging Evidence
~70 seconds
Hook Variations
A. "If you have long COVID fatigue that has lasted more than a year, the research says your vagus nerve may be directly damaged. And there is now a device specifically studied for this."
B. "Long COVID has a neurological mechanism most people don't know about. It involves the longest nerve in your body — and you can stimulate it from your ear."
C. "NICE has no approved treatment for long COVID fatigue. I do not say that to be critical. I say it because you need to know what else you can try."
Script Body
Long COVID affects an estimated two million people in the UK. The most common and debilitating symptom is fatigue that doesn't improve with rest. The medical term for the underlying mechanism in many cases is post-viral dysautonomia — dysregulation of the autonomic nervous system.
Research published since 2021 has found evidence of vagal nerve inflammation and functional impairment in long COVID patients. This is not a fringe theory. It has been published in The Lancet and reviewed by NICE.
[ACTION: hold up Nurosym device]
The reason this matters is that vagus nerve stimulation is the most direct available intervention for vagal dysfunction. Parasym — the company that makes this device — has published case series showing improvement in post-COVID autonomic symptoms including fatigue, breathlessness, and cognitive fog.
I want to be clear: this is not a cure. The evidence is early stage. But in a condition where NICE has no approved treatment and patients are suffering, early-stage positive evidence from a safe, CE-marked device is worth taking seriously.
[ACTION: look directly at camera]
If you have long COVID and you have tried everything your GP has offered — this is worth reading about. I've linked the research in my bio.
Research published since 2021 has found evidence of vagal nerve inflammation and functional impairment in long COVID patients. This is not a fringe theory. It has been published in The Lancet and reviewed by NICE.
[ACTION: hold up Nurosym device]
The reason this matters is that vagus nerve stimulation is the most direct available intervention for vagal dysfunction. Parasym — the company that makes this device — has published case series showing improvement in post-COVID autonomic symptoms including fatigue, breathlessness, and cognitive fog.
I want to be clear: this is not a cure. The evidence is early stage. But in a condition where NICE has no approved treatment and patients are suffering, early-stage positive evidence from a safe, CE-marked device is worth taking seriously.
[ACTION: look directly at camera]
If you have long COVID and you have tried everything your GP has offered — this is worth reading about. I've linked the research in my bio.
B-Roll Callouts
Device held up to camera — product close-up
Gemma in clinical setting — Nurosym on desk visible
Text overlay: "Post-viral dysautonomia" at relevant moment
Text overlay: "Published in The Lancet, 2022" — increases credibility massively
Final shot: Gemma with device clipped in, looking at laptop (natural/ambient)
CTA
Parasym's published case data on long COVID, my protocol, and the affiliate link for the device are all in the bio. If you know someone with long COVID who's been told there's nothing more to try — share this.
Hashtags
#longcovid #longcovidfatigue #postcovid #dysautonomia #POTS #vagusnerve #taVNS #nurosym #DoctoriumGP #GPadvice #doctortok #postviralillness #chronicfatigue #mecfs
6
Four Filming Job Cards
Each job card covers everything needed for a single filming session. Complete Jobs 1–4 in order of priority. Jobs 1 and 2 are highest-yield per session.
Job 1
Clinic Desk — Scripts 1 + 2
Vagus Nerve Reveal + Fibromyalgia. Device on desk, not worn.
Camera Setup
Camera A (primary): Eye level, slightly below, 18–24 inches from face. This is your talking-head angle. Fill 60% of frame with face/torso.
Camera B (insert): Tight product shot — Nurosym device on desk, at slight angle, well-lit. Set up and leave rolling. Cut to this on "hold up the device."
Camera C (optional): Over-shoulder wide showing desk context — clinic aesthetic. Use as cutaway.
Lighting
Ring light or softbox at 45° camera-left. Avoid window directly behind subject. Warm but not yellow — 5500–6000K. Clean background preferred.
Audio
Lapel mic clipped to collar — not to lanyard. Test at start. Reject if room echo. Quiet room mandatory.
Props Checklist
Nurosym device
Device packaging (on desk)
Laptop (open, ambient)
Notepad or clipboard
DoctoriumGP branding visible
Clean desk — no clutter
Pen (prop only)
Medical stethoscope (optional)
Shoot Order
1. Camera setup + product insert shot (10 min)
2. Script 1 — 3 takes minimum, vary hook
3. Script 2 — 3 takes minimum, vary hook
4. Extra product B-roll — device in hand, on desk, close-up
5. Catch-all 60-second freestyle if energy allows
Director Note: Gemma should have scripts memorised to bullet-point level, not word-for-word. Natural delivery beats perfect recall every time. If a word is wrong, continue — don't restart unless the sentence breaks entirely. Multiple takes → edit picks the best hook + cleanest body.
Job 2
Clinic — Scripts 3 + 5 (Device Worn)
Menopause ANS + NHS vs £300. Device clipped to ear on camera throughout.
Camera Setup
Camera A: Slightly angled to show ear where device is clipped — this is non-negotiable. 3/4 profile works well. Device must be visible in at least 40% of primary footage.
Camera B: Direct tight shot on ear with device — get this as a separate insert, rolling throughout.
Orientation note: Clip device to camera-facing ear. Do not hide the device.
Lighting
Same as Job 1. Ensure ear is well-lit — the device is the product, it must be clearly visible. No backlighting.
Audio
Lapel mic — confirm the Nurosym device does not interfere with lapel pickup. Test before filming. If there's any buzz, use a different mic position or external recorder.
Props Checklist
Nurosym device — worn
Second device — insert shots
Clean professional clothing
DoctoriumGP setting visible
No jewellery on device ear
Hair pulled back to expose ear
Shoot Order
1. Device fitted + camera check — confirm visibility
2. Ear insert B-roll (rolling device shot) — 30 sec
3. Script 3 (Menopause ANS) — 3 takes
4. Script 5 (NHS vs £300) — 3 takes
5. Standing version of either script if seated feels static
Director Note: Script 5 is the controversy play — it should feel measured and authoritative, not combative. Direct eye contact. Slow down at "link in bio" payoff. Gemma's surgeon background makes this credible. Don't overplay the NHS angle — let the comparison speak for itself.
Job 3
Organic / Ambient — GP Wearing Device During Admin
No script. Authentic catch content. Device clipped in during normal clinic admin. Gemma explains unprompted to camera.
Concept
Gemma is doing admin, reviewing notes, walking between rooms. She happens to be wearing the Nurosym device. Someone (or the camera) notices. She explains it naturally.
This is the most authentic content in the whole brief. The device is not "presented" — it's just part of her day. The audience trusts this more than any script.
Format: can be a POV-style clip, behind-the-scenes reel, or a natural "I got asked about this thing I'm wearing" voiceover.
Camera Setup
Phone camera on a small stand or held by a second person. Not tripod-formal — slightly handheld is fine. Authenticity is the asset.
If alone: prop phone against mug / desk stand, wide angle setting, capture ambient admin + glance at camera explaining device.
Suggested Organic Hooks
"Someone just asked me what I'm wearing on my ear. This is what it is."
"Three nurses have asked me about this in the last week. I'll explain it properly."
"I wear this during admin when I need to decompress after a long clinic."
What to Capture
Gemma typing at computer — device visible on ear
Glancing at camera naturally, then continuing work
Quick 15-second look-to-camera explanation
Walking through corridor with device in (if consent-clear area)
Director Note: Capture 3–5 short clips of 15–30 seconds each. Don't over-direct. Let Gemma lead. These micro-authenticity clips perform disproportionately well in algorithm — they get the "she actually uses it" response that scripts can't manufacture.
Job 4
Seated Conversational — Scripts 4 + 6
4-Week Personal Report + Long COVID. More intimate, less formal. Works well in softer chair or lounge setting.
Camera Setup
Camera A: Eye level or very slightly above. Tighter framing than Jobs 1/2 — face and shoulders. Warmer, less clinical aesthetic.
Camera B: If tracking HRV data in Script 4, film phone screen showing Ultrahuman data separately.
Consider: soft chair rather than clinic desk. Script 4 is a personal review, not a clinical briefing. Set matches tone.
Lighting
Warmer light (4500–5000K). Less clinical, more intimate. Can use a window as the primary source if afternoon light is available.
Audio
Lapel or directional microphone. Quieter background preferred — less clinical ambience, more personal.
Props Checklist
Nurosym device (in hand)
Ultrahuman ring visible
Phone with HRV data (Script 4)
Notepad with personal notes
Less formal setting than clinic
Shoot Order
1. Script 4 (Personal Report) first — requires warmest delivery
2. Phone/HRV data inserts if including (30 seconds B-roll)
3. Script 6 (Long COVID) — return to more clinical tone
4. Freestyle reaction clip — "this is the most common question I get about this device"
Director Note: Script 4 should feel like Gemma talking to a friend who asked about the device — not a medical presentation. Pause naturally. Acknowledge uncertainty where it exists ("I don't know if the sleep improvement is placebo or real — here's how I'm thinking about it"). Intellectual honesty here is the conversion mechanism.
7
Faceless Production Notes
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When to go faceless
Faceless Nurosym content is best used for: algorithm seeding on off-filming days, education content that seeds topic authority, carousels that get saves, and testing hook/angle combinations before committing Gemma's filming time to them.
HeyGen Avatar
Upload a Gemma avatar to HeyGen. Use for education scripts where clinical accuracy matters but it's not worth a filming session. Script 1 and Script 6 can both be delivered by avatar when original footage isn't available. Keep avatar in clinical setting background.
Best for: Scripts 1, 6 (education, less personal)
ElevenLabs Voice-Over
Clone Gemma's voice in ElevenLabs (requires ~3 minutes of clean audio). Use voice-over on product footage: device close-up, ear-clip detail shots, auricular anatomy diagram, Parasym website. Strong for short-form explanatory content.
Best for: 30-second product clips, anatomy explainers
Canva Carousel — Save-Bait
"5 Conditions the Vagus Nerve Affects"
Slide 1: Hook — "Your vagus nerve controls more than you realise"
Slide 2–6: Fibromyalgia / Menopause / Anxiety / IBS / Long COVID — one condition per slide, mechanism + stat
Slide 7: "The device that stimulates it" — product mention
Slide 8: CTA — "Save this. Share it with someone who needs it."
Dark premium aesthetic. Purple accent. DoctoriumGP branding bottom left.
Slide 1: Hook — "Your vagus nerve controls more than you realise"
Slide 2–6: Fibromyalgia / Menopause / Anxiety / IBS / Long COVID — one condition per slide, mechanism + stat
Slide 7: "The device that stimulates it" — product mention
Slide 8: CTA — "Save this. Share it with someone who needs it."
Dark premium aesthetic. Purple accent. DoctoriumGP branding bottom left.
Highest save rate of all formats — prioritise this first
Runway / Stock B-Roll
Generate nervous system visualisations in Runway Gen-3: neural pathways lighting up, vagal nerve anatomy animated, ear close-up with signal waves. Alternatively, use licensed stock (Storyblocks/Envato) — search "nervous system", "neural pathway", "brainstem". Layer over ElevenLabs VO.
Best for: Vagus Nerve 101 angle, IBS/gut-brain explainer
Static Quote Graphics
Pull high-impact clinical stats and format as dark-mode quote cards. Examples: "80% of vagal fibres carry signals from gut to brain" / "HRV is a direct proxy for vagal tone" / "Long COVID has been linked to vagal nerve dysfunction in peer-reviewed literature." Schedule 1 per week on non-filming days.
Best for: evergreen, low-effort, algorithm-feeding content
Text-on-Screen Hooks
Take any of the 15 hooks from Section 3 and produce a 10-second text-animation reel — black background, white text appearing word by word, purple accent for key terms. These perform well as paid ads and organic hooks. CapCut or Adobe Express can produce these in under 10 minutes.
Best for: testing hook performance before committing filming days
8
Hashtag Sets — Four Angles
Use the full set of 15–20 hashtags on TikTok. On Instagram, use 8–12. Always include #DoctoriumGP and #nurosym in every post.
Set 1 — Fibromyalgia Angle
Set 2 — Menopause Angle
Set 3 — Vagus Nerve / Nervous System Science
Set 4 — General Health / Wellness
9
CTA Library — 8 Specific to Nurosym
Match CTA to content angle. Disclaimer CTAs work best on medical-claim-heavy scripts. Click CTAs work best on personal experience or product review content.
1
"My affiliate link and the clinical research summary are in the bio. If you're managing [fibromyalgia / menopause / long COVID], read it before your next GP appointment."
Universal — works for all condition-specific scripts. Adjust the condition in brackets.
2
"I have a discount code in the bio. Commission confirmed — so I benefit if you buy. I think transparency on that matters."
Honest affiliate disclosure — builds trust, increases click-through. Use on Script 4 (personal experience).
3
"Save this if you have a patient or a family member with fibromyalgia. It might be worth more than another prescription."
Save-bait. Works for fibromyalgia angle. Drives algorithm reach without purchase pressure.
4
"If you have long COVID and your GP has told you there's nothing more to offer — there is. Link in bio. Share with someone who needs it."
Share-bait. Long COVID audience is highly motivated to share information. Use at end of Script 6.
5
"Follow for more content like this. I post weekly on conditions the NHS underfunds and what you can actually do about them."
Follow growth CTA. Use on high-controversy scripts (Script 5). Builds long-term audience.
6
"Comment 'VAGUS' and I'll reply with the research paper that most changed how I think about this."
Comment-bait. Drives algorithmic boost via comment count. Requires manual reply commitment.
7
"I see patients at DoctoriumGP in Derby. If you want to discuss vagus nerve stimulation as part of your care plan — link in bio to book."
Direct clinic acquisition CTA. Use when content is performing well — converts viewers to private patients.
8
"Drop a comment with your condition — fibromyalgia, menopause, long COVID, IBS, anxiety — and I'll let you know which content to watch next."
Engagement CTA. Personalises the response, increases comments, signals to algorithm. Good for new accounts building early engagement history.
📌
Action required before publishing
1. Confirm commission rate with Nika / Jem at Parasym — update all script CTAs with actual discount code and percentage.
2. Get affiliate tracking link — replace all [LINK IN BIO] placeholders with actual tracked URL.
3. DoctoriumGP clinical protocol for Nurosym already exists — reference it in bio link destination.
4. All scripts written for Gemma's delivery. She should review personally before filming — especially any claims about specific conditions.
5. No real patient data or images. All "patient stories" are composites for illustration only.
2. Get affiliate tracking link — replace all [LINK IN BIO] placeholders with actual tracked URL.
3. DoctoriumGP clinical protocol for Nurosym already exists — reference it in bio link destination.
4. All scripts written for Gemma's delivery. She should review personally before filming — especially any claims about specific conditions.
5. No real patient data or images. All "patient stories" are composites for illustration only.