6
Complete Scripts
15
Hook Variations
3
Filming Jobs
10
Content Angles
3
Brands
50/50
Face / Faceless
💡
Why skincare converts at a level no other category matches for DoctoriumGP
Menopause devastates the skin. Declining oestrogen causes up to 30% collagen loss in the first 5 years. It triggers barrier dysfunction, increased sensitivity, redness, dryness, and accelerated ageing. Women in this demographic are desperately searching for skincare advice from someone with genuine clinical knowledge. Gemma as a GP and menopause specialist recommending specific products delivers a level of trust that no beauty influencer — however large — can replicate. Additionally: the compliance landscape is clean. GPs recommending standard skincare is entirely within professional scope. No grey areas, no supplements regulation, no medical claims required.
Compliance Notice — Read Before Filming
Skincare claims require care but the regulatory framework is straightforward compared to supplements or medical devices.
Allowed language: "helps support the skin barrier," "formulated for menopausal skin," "dermatologist-recommended," "clinically tested," "designed to address dryness," "supports skin hydration."
Avoid: "treats eczema," "cures rosacea," "repairs damaged skin" (sounds medical), "reverses ageing" (absolute claims), "clinically proven to [specific outcome]" unless the brand's own published data supports it exactly.
Gemma's professional status: She can say "as a GP I recommend" — this is a personal endorsement, not a prescription. She should not say "I prescribe" or imply clinical treatment. Phrasing like "this is what I use personally and recommend to my patients who ask" is entirely appropriate.
Affiliate disclosure: Every post featuring affiliate links must include a disclosure. On TikTok and Instagram, use the built-in "Paid partnership" or "Affiliate" label. In captions, add "AD — affiliate link in bio" at the start. This is an ASA and FTC requirement.
Allowed language: "helps support the skin barrier," "formulated for menopausal skin," "dermatologist-recommended," "clinically tested," "designed to address dryness," "supports skin hydration."
Avoid: "treats eczema," "cures rosacea," "repairs damaged skin" (sounds medical), "reverses ageing" (absolute claims), "clinically proven to [specific outcome]" unless the brand's own published data supports it exactly.
Gemma's professional status: She can say "as a GP I recommend" — this is a personal endorsement, not a prescription. She should not say "I prescribe" or imply clinical treatment. Phrasing like "this is what I use personally and recommend to my patients who ask" is entirely appropriate.
Affiliate disclosure: Every post featuring affiliate links must include a disclosure. On TikTok and Instagram, use the built-in "Paid partnership" or "Affiliate" label. In captions, add "AD — affiliate link in bio" at the start. This is an ASA and FTC requirement.
1 — Product Overview
La Roche-Posay
£12–£40 · Affiliate via Awin · 5–8% commission
French dermatological brand. Formulated with La Roche-Posay thermal spring water. Consistently recommended by dermatologists and GPs. Key product families: Toleriane (gentle, barrier repair), Cicaplast (recovery, sensitive skin), Effaclar (blemish-prone), and their SPF range (Anthelios). Available at Boots, ASOS, Look Fantastic.
Vichy Neovadiol
£20–£45 · Affiliate via Awin · 5–8% commission
The only mainstream skincare range specifically formulated for peri and post-menopausal skin. Addresses the specific effects of oestrogen decline: loss of firmness, dryness, skin barrier dysfunction, redness, and sensitivity. Key products: Neovadiol Peri-Menopause Day Cream, Night Cream, Eye Cream, and the newer Meno 5 Bi-Serum. Backed by clinical studies on menopausal skin.
CeraVe
£7–£20 · Amazon Affiliate 3–4% · Direct programme available
Co-developed with dermatologists. The brand that turned ceramides into a mainstream skincare ingredient. Huge social following, trusted by medical and aesthetic professionals globally. Key products: Hydrating Cleanser, Moisturising Cream, SA Smoothing Cream, PM Facial Moisturising Lotion. Accessible price point makes it universally recommendable. Available everywhere.
La Roche-Posay — Why It Converts
La Roche-Posay sits at the crossroads of clinical credibility and accessibility. It's genuinely recommended by GPs and dermatologists — Gemma's endorsement is not performative, it's authentic. The SPF content angle is enormous: skin cancer prevention, post-treatment photoprotection, anti-ageing SPF education. Gemma recommending a specific SPF "to every patient over 40" is an immediately credible, highly shareable hook. The Toleriane and Cicaplast lines speak directly to the sensitive, reactive skin that menopause causes. Affiliate platform: Awin. 5–8% commission.
Vichy Neovadiol — Why It Converts
Vichy Neovadiol is uniquely positioned for DoctoriumGP's audience. There is no other mainstream skincare brand that has made menopausal skin its explicit central proposition. The name itself — Neovadiol — is derived from "neo" (new) and "adiol" (a form of oestrogen). The audience Gemma reaches — women searching for answers about menopause symptoms, HRT, hormone changes — is precisely the audience Neovadiol is designed for. Gemma reviewing the ingredient list with clinical commentary is something Vichy's own marketing team cannot do. Affiliate platform: Awin. 5–8% commission.
CeraVe — Why It Converts
CeraVe is the entry-level credibility play — the brand where accessibility and clinical endorsement converge. A GP recommending CeraVe alongside La Roche-Posay and Vichy communicates that Gemma recommends based on efficacy, not price point. This builds the overall trust architecture. The ceramide education angle is powerful: menopausal skin loses ceramides (the lipid "mortar" between skin cells) as oestrogen declines, and CeraVe's entire formulation rationale is ceramide replacement. The connection is direct, educational, and unique to a clinician. Affiliate: Amazon 3–4%, or apply for CeraVe direct programme (higher rates).
2 — Face vs Faceless Splits
La Roche-Posay
Face (55%)Faceless (45%)
Face: GP personal recommendation, SPF education lecture. Faceless: product flatlay, ingredient breakdowns, Canva comparison carousels.
Vichy Neovadiol
Face (60%)Faceless (40%)
Face: Gemma's personal use and menopause skin science education — clinical authority is the core value here and requires the face. Faceless: ingredient breakdown videos, oestrogen + skin infographics.
CeraVe
Face (40%)Faceless (60%)
The brand is already trusted and well-known — faceless product and ingredient content performs well without needing Gemma on camera. Overhead flatlay videos, ceramide explainers, and "what's in your moisturiser" carousels all work without face.
3 — Hook Library 15 Hooks Total
La Roche-Posay — 5 Hooks
LRP Hook 1 — GP Recommendation
"I'm a GP. This is the only SPF I recommend to every patient over 40."
Best for: Highest trust hook in the LRP library. Direct GP recommendation. Platform: TikTok, Reels. Short and declarative — 3-second scroll stop.
LRP Hook 2 — Medical Authority Convergence
"Dermatologists and GPs agree on very few skincare products. La Roche-Posay is one of them. Here's why."
Best for: Multi-doctor credibility appeal. Educational format. High save rate.
LRP Hook 3 — SPF Education
"The SPF conversation changes completely after 40. What you need in your 20s and what you need in perimenopause are not the same thing."
Best for: Older demographic targeting. Menopause/skincare crossover. Educational hook with product recommendation at end.
LRP Hook 4 — Sensitive Skin
"If your skin has become more reactive, more sensitive, more red — and nothing has changed in your routine — your hormones changed instead."
Best for: Perimenopause skin symptom audience. Sets up Toleriane/Cicaplast recommendation naturally. High resonance.
LRP Hook 5 — GP Shelf Reveal
"What a GP actually has on her bathroom shelf — skincare edition. No PR gifts, no sponsorship pressure. Just what I actually use."
Best for: "Authentic shelf reveal" format — very high-performing. Positions all products as genuine personal use. Works face or faceless (product flatlay).
Vichy Neovadiol — 5 Hooks
Vichy Hook 1 — The Range That Exists
"Vichy actually created an entire skincare range specifically for menopausal skin. A GP reviews the ingredients."
Best for: Audience discovery — many viewers won't know this range exists. High-converting information gap hook.
Vichy Hook 2 — Oestrogen Barrier
"Your oestrogen is dropping. Your skin barrier is failing. This is the one cream that was actually formulated for this moment."
Best for: Direct, urgent hook. High emotional resonance for perimenopausal women. The specificity of "this moment" is intentional — it's validating.
Vichy Hook 3 — Collagen Loss
"Women lose up to 30% of their skin collagen in the first five years of menopause. Here's what that means for your skincare routine."
Best for: Shocking statistic hook. Clinical fact, highly shareable. Gemma on camera for authority. Sets up Neovadiol collagen-support formulation.
Vichy Hook 4 — Ingredient Deep Dive
"I looked up every ingredient in the Vichy Neovadiol cream. As a GP, here's what I found."
Best for: High trust, educational format. Gemma's GP status makes ingredient analysis credible. Faceless friendly — product shot + Canva ingredient card works well.
Vichy Hook 5 — Personal Use Reveal
"I'm a GP in my 40s in perimenopause. This is the cream I use every morning. And I'll explain exactly why from a medical perspective."
Best for: Personal authenticity. Gemma's own perimenopause journey resonates directly with the target audience. Highest-converting format for Vichy.
CeraVe — 5 Hooks
CeraVe Hook 1 — GP Cleanser
"I'm a GP and I wash my face with the same cleanser I recommend to my eczema patients. Here's why."
Best for: Bridges medical credibility with accessibility. The eczema connection validates the gentleness claim. High saves from sensitive skin audience.
CeraVe Hook 2 — Ceramide Science
"The ceramides in your skin barrier decline with age and accelerate through menopause. This is the cheapest way to replace them."
Best for: Older demographic. Menopause crossover. Science-backed with an accessible product recommendation. Faceless or face works.
CeraVe Hook 3 — Universal Agreement
"There are three things a GP, a dermatologist, and a cosmetic surgeon can all agree on recommending. CeraVe is one of them."
Best for: Multi-discipline endorsement. Creates an exclusive "insider knowledge" feeling. Very high share rate.
CeraVe Hook 4 — Price Reality Check
"You don't need to spend £80 on a moisturiser. A GP tells you what's actually worth buying — and most of it is under £15."
Best for: Cost-of-living audience. Very shareable "reality check" format. Positions Gemma as an honest, non-aspirational voice. CeraVe fits naturally.
CeraVe Hook 5 — Barrier Repair
"Your skin barrier is the single most important thing in skincare. Most products damage it. Here's what actually repairs it."
Best for: Educational hook. Barrier repair is the dominant skincare education trend. CeraVe as the answer is authentic and credible from a GP.
4 — Content Angle Matrix 10 Angles
| Angle | Brand | Hook (short form) | Format | Face/Faceless | Hashtags |
|---|---|---|---|---|---|
| GP Skincare Shelf Reveal | LRP CeraVe | "What a GP actually uses — not what she's paid to promote" | Product reveal, hand shows each bottle | Face / Faceless (flatlay) | #GPrecommended #skincare #dermrecommended |
| SPF for 40+ Education | LRP | "What SPF does to your skin after 40 — the GP version" | Educational talking head | Face | #SPF #sunprotection #antiageing #GPadvice |
| Perimenopause Skin Science | LRP | "Why your skin changed in your 40s — and what to do about it" | Clinical education → product recommendation | Face | #perimenopause #skincareafter40 #sensitiveskin |
| Vichy — Menopause Skin Range | Vichy | "The only skincare range designed for menopausal skin" | Product overview + GP commentary | Face | #vichyneovadiol #menopauseskincare #oestrogen |
| Vichy — Collagen Loss Education | Vichy | "30% collagen loss in 5 years — a GP explains what that means" | Stat-led education → product | Face / Faceless | #collagen #menopause #skinageing #womenshealth |
| Vichy — Ingredient Breakdown | Vichy | "I analysed every ingredient in the Neovadiol cream" | Canva ingredient card + voiceover | Faceless | #skincareingredients #vichyneovadiol #dermatology |
| CeraVe — Ceramide Science | CeraVe | "What ceramides actually do — and why menopausal skin needs them" | Educational explainer | Faceless | #ceramides #skincarebarrier #cerave #moisturiser |
| CeraVe — Budget vs Premium | CeraVe | "A GP's honest guide to where to spend and where to save on skincare" | Comparison card / list format | Faceless | #budgetskincare #skincaredupes #GPadvice |
| CeraVe — GP Recommendation | CeraVe | "The cleanser that every GP, derm, and surgeon agrees on" | Talking head, confident delivery | Face | #cerave #GPrecommended #cleanser #skincare101 |
| Full GP Skincare Routine | LRP Vichy CeraVe | "My complete morning skincare routine — everything I use as a GP" | Morning routine video, all three brands featured | Face | #skincareroutine #morningroutine #GPskincare #skincareobsessed |
5 — Complete Scripts 6 Production-Ready Scripts
LRP Script 1 — The GP's Skincare Edit: What I Actually Use
Gemma on camera · Bathroom shelf or clinic desk · 60–75 seconds · High trust, high conversion
Hook Variations (choose one)
A) "What a GP actually has on her bathroom shelf — skincare edition. No PR gifts, no sponsorship pressure. Just what I genuinely use."
B) "I'm a GP. Patients ask me about skincare all the time. This is what I actually recommend — and use myself."
C) "Three skincare products I've bought with my own money as a GP. These aren't gifted. These are the ones that genuinely work."
Body — Word for Word
[ACTION: Gemma standing in front of a bathroom shelf or clinic desk. Three to four La Roche-Posay products visible behind her. Hold up products as named.]
So I get asked about skincare constantly in clinic and in my messages. And I want to give you an honest answer rather than a promotional one, so I'm going to show you what I actually use personally.
I'll be transparent — this is an affiliate post, which means I earn a small commission if you purchase through my link. But I want to be clear that I was using these products before any partnership conversation existed. The affiliate arrangement doesn't change my recommendation.
[B-ROLL: Close-up of LRP bottles — Toleriane, SPF, Cicaplast. Camera C handheld, slow sweep across shelf.]
The first is La Roche-Posay Anthelios SPF 50+. This is the SPF I recommend to virtually every patient who asks me about sun protection. It's fragrance-free, non-comedogenic, comfortable to wear daily, and it's the one I trust on my own face. SPF is the single most evidence-backed anti-ageing intervention that exists — more than any serum, any moisturiser. If you're over 35 and you're not wearing SPF daily, it is the first thing to address.
The second is Toleriane Ultra Fluide for days when my skin is reactive or stressed. La Roche-Posay's Toleriane range uses their thermal spring water, which has a low mineral content and genuinely anti-irritant properties — it's not just marketing.
[B-ROLL: Gemma's hand applying SPF to forearm or face, Camera C close-up]
And the third is Cicaplast Baume B5+. This is the product I'd reach for if I had a compromised barrier — broken skin, post-procedure, very dry, wind-damaged. It contains panthenol, glycerine, and madecassoside, which are genuinely evidence-backed barrier-repair and anti-inflammatory ingredients.
All three are linked in my bio. Affiliate links. La Roche-Posay is available at Boots and Look Fantastic — so you can compare prices."
[ACTION: Gemma gestures to camera warmly, holds SPF product up as final shot.]
CTA: "All linked in bio — affiliate links disclosed. Questions about any of these ingredients — put them in the comments and I'll answer."
LRP Script 2 — What SPF Actually Does to Skin After 40: A GP Explains
Gemma on camera · Education-first format · 60 seconds · High-save educational content
Hook Variations (choose one)
A) "What SPF actually does to your skin after 40. This is the GP version — not the beauty version."
B) "The SPF conversation changes completely in perimenopause. Here's what most people don't know."
C) "I tell every patient over 40 the same thing about SPF. Let me tell you."
Body — Word for Word
[ACTION: Gemma at clinic desk, professional setting. LRP Anthelios SPF visible on desk. Confident, educator tone.]
Most people think SPF is a cosmetic choice — a nice-to-have on holiday. As a GP I want to recategorise that for you, because the evidence is unambiguous.
UV radiation is responsible for approximately 80% of visible skin ageing. The fine lines, the loss of elasticity, the dark spots, the change in skin texture you notice in your 40s — the majority of that is photoageing, not chronological ageing. And all of it is largely preventable with consistent daily SPF use.
Now after 40, this matters more for two reasons. First: the damage is cumulative. Every day without SPF before your 40s has already contributed to the skin you have now. Every day with SPF from this point forward protects what's left.
Second: perimenopause changes your skin's ability to repair itself. Declining oestrogen reduces collagen synthesis and impairs the skin's antioxidant defence mechanisms. UV damage that your skin might have recovered from in your 30s causes more permanent damage in your 40s and 50s.
[B-ROLL: LRP Anthelios bottle close-up, SPF 50 text visible. Camera C]
The La Roche-Posay Anthelios range is the SPF I recommend in clinic. It's broad-spectrum — protects against both UVA and UVB. It's fragrance-free, which matters for menopausal skin that's already more reactive. And critically, it's designed to be worn daily — it sits well under makeup, it doesn't feel heavy, and it's been tested on sensitive skin.
Link in bio. If you're only going to add one thing to your routine this year, this is it.
[ACTION: Gemma holds SPF up to camera. Direct, confident.]
CTA: "Linked in bio — affiliate link. Save this if you found it useful. What SPF do you currently use? Let me know in the comments."
Vichy Script 1 — Menopause Is Destroying Your Skin Barrier. Here's the Only Cream I Recommend.
Gemma on camera · Direct, high-converting · 45–60 seconds · Highest potential for Vichy
Hook Variations (choose one)
A) "Menopause is destroying your skin barrier. Here's the only cream that was actually formulated for this."
B) "I'm in perimenopause and I'm a GP. This is the cream that lives on my bathroom shelf."
C) "If your skin started behaving differently in your 40s — drier, more sensitive, losing its firmness — there is a clinical reason for that. And there's a product specifically designed to address it."
Body — Word for Word
[ACTION: Gemma at clinic desk or at home, holding Vichy Neovadiol cream. Warm, personal tone — this is a personal recommendation, not a lecture.]
Let me explain what's happening to your skin in perimenopause, because understanding it makes the product recommendation make sense.
Oestrogen is directly involved in collagen synthesis. It stimulates the fibroblast cells in your skin to produce new collagen. As oestrogen declines, that stimulus reduces. The result: women lose approximately 30% of their skin's collagen in the first five years after menopause begins.
Oestrogen is also involved in regulating sebum production and maintaining the lipid layer of the skin barrier. As it declines, the barrier becomes less effective — skin loses moisture faster, becomes more sensitive, more reactive.
Most skincare brands have ignored this entirely. They make products for "mature skin" — which is a vague category that doesn't address the specific mechanism.
Vichy Neovadiol is different. It was formulated specifically for peri and post-menopausal skin, with clinical research focused on this hormonal transition. The Neovadiol Peri-Menopause Day Cream contains a compound called Proxylane which has been shown to support collagen density, alongside hyaluronic acid and a firming complex targeting the specific structural changes oestrogen loss creates.
[B-ROLL: Close-up of Vichy Neovadiol packaging, ingredient label. Camera C slow sweep.]
I use this personally. It's in my bio — affiliate link disclosed. I genuinely believe every woman entering perimenopause who wants to be proactive about their skin should know this range exists.
[ACTION: Gemma holds Vichy cream up, warm smile, personal address to camera.]
CTA: "Linked in bio — affiliate. Save this and share it with anyone in perimenopause who's noticed changes in their skin. They need to know this product exists."
Vichy Script 2 — Declining Oestrogen and Your Skin: The Connection Nobody Explains
Faceless friendly · Education first → Vichy Neovadiol · 60 seconds · High save rate
Hook Variations (choose one)
A) "Declining oestrogen and your skin — the connection nobody explains. A GP fills in the gap."
B) "If you're in your 40s and your skin has changed — drier, less firm, more sensitive — this is exactly why."
C) "The biology of menopausal skin changes. I'm going to explain it in 60 seconds because you deserve to understand what's happening."
Body — Word for Word (Voiceover or Face-to-camera)
[ACTION: Open on Vichy Neovadiol product flatlay — clinic desk, neutral background. Or Gemma at desk for face version.]
Your skin has oestrogen receptors. Most people don't know this. When oestrogen binds to those receptors, it triggers a cascade of processes: collagen production, hyaluronic acid synthesis, regulation of sebum, and maintenance of the skin's barrier function.
When oestrogen declines in perimenopause, all of those processes reduce. Here is what you'll notice:
Dryness — because the skin barrier is losing its lipid integrity and transepidermal water loss increases.
Loss of firmness — because collagen density is reducing, and the dermal scaffolding that gives skin its structure is weakening.
Increased sensitivity and redness — because a compromised barrier allows irritants in more easily.
Slower healing — because oestrogen is anti-inflammatory, and without it, the skin's inflammatory response becomes less regulated.
[B-ROLL: Vichy Neovadiol bottle close-up, packaging, ingredient list visible]
Vichy is the only major skincare brand that has directly addressed this hormonal transition in their product development. The Neovadiol range was formulated specifically for peri and post-menopausal skin, with research focused on oestrogen-related skin changes.
I've linked it in my bio. If you've noticed any of the changes I described, this is the first product I would recommend you look at.
[ACTION: End on product close-up or Gemma final address if face version]
CTA: "Save this. Affiliate link in bio. If this describes your skin — drop a comment, I read them all and can give more specific guidance."
CeraVe Script 1 — The £12 Cleanser a GP, a Dermatologist, and a Surgeon All Agree On
Gemma on camera · Authority stacking · 45 seconds · Very high share rate
Hook Variations (choose one)
A) "The £12 cleanser that a GP, a dermatologist, and a cosmetic surgeon all agree on. Here's why."
B) "I'm a GP. This is the only facial cleanser I recommend. It's £12. Let me tell you what's in it."
C) "In skincare there is very little that everyone agrees on. CeraVe Hydrating Cleanser is the closest thing to a consensus pick."
Body — Word for Word
[ACTION: Gemma holding CeraVe Hydrating Cleanser bottle. Bathroom setting or clinic desk. Confident, no-nonsense delivery.]
There are very few products in skincare where GPs, dermatologists, and plastic surgeons all land on the same recommendation. CeraVe Hydrating Cleanser is one of them.
I'll tell you why in straightforward terms.
It contains ceramides. Specifically ceramides 1, 3, and 6-II — the three that are most important for the skin barrier. Your skin barrier is made up of cells held together by a lipid matrix, and ceramides are the dominant lipid in that matrix. Most cleansers strip ceramides. This one replaces them as it cleans.
It also contains hyaluronic acid, which is a humectant — it draws water into the skin — and niacinamide, which reduces inflammation and supports barrier function.
It doesn't contain fragrance. Fragrance is the number one cause of contact dermatitis from skincare products. No fragrance is the right call for most skin types, and it's the right call for menopausal skin which is more reactive.
[B-ROLL: Camera C close-up on back of CeraVe bottle — ingredient list. Then product flatlay shot.]
It's £12 at Boots. I use it. I recommend it to patients. I've recommended it to people who then spend £60 on a different cleanser and come back saying the CeraVe was better.
Linked in bio — Amazon affiliate for this one.
[ACTION: Gemma holds bottle up with a genuine smile.]
CTA: "Amazon affiliate link in bio — and it's genuinely the cheapest reliable option. Share this with anyone spending a fortune on cleanser."
CeraVe Script 2 — What Ceramides Are and Why Menopausal Skin Desperately Needs Them
Faceless · Educational explainer · 45–60 seconds · High save, high share
Hook Variations (choose one)
A) "What ceramides actually are and why menopausal skin desperately needs them. A GP explains."
B) "Your moisturiser probably doesn't have the right ingredients. Here's what menopausal skin actually needs."
C) "There is one ingredient category that every person over 40 should be prioritising in their skincare. Most people have never heard of it."
Body — Word for Word (Voiceover over product flatlay and ingredient card animations)
[ACTION: Open on CeraVe product flatlay — cleanser, moisturising cream, PM lotion on white or marble surface. Overhead camera shot.]
Ceramides. Let me explain exactly what they are, because once you understand it, your skincare choices will make much more sense.
Your skin barrier — the outermost layer of your skin — is not just a physical wall. It's a complex structure of dead skin cells held together by a lipid matrix. Think of the cells as bricks and the lipid matrix as the mortar. Ceramides are the dominant component of that mortar. They account for about 50% of the lipid barrier structure.
When your ceramide levels are healthy, your barrier works. Moisture stays in. Irritants, bacteria, and allergens stay out. Your skin feels plump and calm.
When ceramide levels drop — which happens with age, environmental damage, over-cleansing, and specifically during menopause as oestrogen declines — the barrier degrades. You get transepidermal water loss. Sensitivity. Redness. Skin that feels tight, dry, and reactive no matter what you put on it.
[B-ROLL: Canva-style ingredient card appears: "Ceramide 1 · Ceramide 3 · Ceramide 6-II" with brief description animation]
CeraVe was built on this one principle: replenish ceramides. Every CeraVe product contains the three most important ceramides — 1, 3, and 6-II — plus hyaluronic acid and niacinamide. They're delivered via a patented MultiVesicular Emulsion technology that releases them gradually throughout the day.
It was co-developed with dermatologists. It costs £12. And it is the foundational ceramide product that I recommend to every patient asking about skincare for sensitive, mature, or menopausal skin.
Link in bio.
[ACTION: End on clean product shot — Moisturising Cream jar as hero product]
CTA: "Save this and send it to someone spending money on skincare without understanding what's actually in it. Amazon link in bio."
6 — Filming Job Cards 3 Jobs
Job 1
Clinic or Home Bathroom — GP Skincare Shelf Reveal
Camera A — Talking Head
Gemma's iPhone 16 Pro on tripod. Eye level in front of shelf/products. Lapel mic TX1. 4K 30fps. Natural light preferred — window light from the side produces excellent skin tone.
Camera B — Second Angle
Ade's iPhone 16 Pro slightly off-centre. Catches over-shoulder product shots. Also use for reaction/expression cut-aways during scripted holds.
Camera C — Product Detail
iPhone 15 Pro on gorilla pod or handheld macro mode. Close-ups of product labels, ingredient text, Gemma's hand applying products. Essential for B-roll library.
Lighting
Natural window light OR ring light at 45 degrees from camera. For product close-ups: white card reflector on opposite side to fill shadows. No overhead fluorescent — it's unflattering and signals low production value.
Props Checklist
LRP Anthelios SPF 50+
LRP Toleriane cleanser or moisturiser
LRP Cicaplast Baume B5+
Vichy Neovadiol Day Cream
CeraVe Hydrating Cleanser
CeraVe Moisturising Cream
White or marble surface for flat-lay (board or tray)
Small plant or neutral prop for background depth
Shoot Order
- Set up flat-lay arrangement of all products on marble board — overhead Camera C shot first. Capture clean product content that works independently.
- Film LRP Script 1 (GP Skincare Edit) — hooks A, B, C as separate takes.
- Film LRP Script 2 (SPF After 40) — Camera A as primary.
- Film CeraVe Script 1 (£12 Cleanser) — hold CeraVe cleanser, direct to camera.
- Supplementary product B-roll: each product individually, ingredient labels readable.
- Gemma hand-applying SPF to forearm close-up — practical credibility shot.
- Shelf overview shot — all products arranged neatly, Gemma hand shows them left to right.
Director notes (Ade): The authenticity of this shoot depends on the setting feeling genuinely "Gemma's space." If at home, use her actual bathroom shelf — don't clear it and restage it artificially. If at the clinic, a simple tidy desk with products arranged works. The product close-up content (ingredient labels, textures, application shots) is the most reusable B-roll in the entire skincare content library — take your time with it. These clips will appear in dozens of future posts.
Job 2
Clinic Desk — Vichy Neovadiol + Menopause Skin Science
Camera A — Clinical Authority
iPhone 16 Pro on tripod at clinic desk. White coat optional — increases perceived authority significantly for the menopause education scripts. DoctoriumGP branding visible if possible.
Camera C — Product Detail
iPhone 15 Pro for Vichy Neovadiol close-ups — jar, packaging, ingredient label. Also capture any Canva ingredient cards on a tablet screen if available.
Audio
Rode TX1 on Gemma, TX2 ambient. Clinical setting has harder acoustics — check echo levels before shooting. Position TX1 inside collar rather than lapel for cleaner sound in reflective rooms.
Tone Note
These scripts are more clinical and educational than LRP Script 1. Gemma should deliver from a position of clinical authority but with warmth — she's educating patients, not lecturing. Slower pace works better here.
Props Checklist
Vichy Neovadiol Day Cream (hero product)
Vichy Neovadiol Night Cream (secondary)
Optional: Vichy Meno 5 Bi-Serum
White coat (recommended)
Ingredient card printout or tablet with Canva card displayed
Shoot Order
- Film Vichy Script 1 (Menopause Barrier) — hooks A, B, C. Warm but direct delivery.
- Film Vichy Script 2 as face version (Declining Oestrogen) — slower, more educational pacing.
- Product close-ups: Vichy Neovadiol jar open showing texture, ingredient label, Gemma hand applying to wrist.
- Pickup shots: Gemma holding jar next to her face — the personal use image for thumbnails and stills.
Director notes (Ade): The Vichy content is where Gemma's menopause specialist identity does the heaviest lifting. Encourage her to speak from personal experience where possible — "I use this myself" is more powerful than any clinical statistics. For Script 3, the hook "I'm in perimenopause and I'm a GP" should be delivered naturally and without hesitation. It's a differentiator, not a vulnerability.
Job 3
Faceless — Product Flatlay + Voiceover Session (All Three Brands)
Overhead Flatlay Setup
iPhone 16 Pro mounted overhead via tripod pointing straight down. White marble surface or neutral board. Natural light or ring light from one side. This setup produces every overhead product shot across all three brands.
Ingredient Cards
Prepare Canva ingredient card graphics before the shoot — one per key ingredient (ceramides, hyaluronic acid, Proxylane, SPF filters). Film on tablet screen or print and shoot physically.
Hands B-roll
iPhone 15 Pro filming hands only — arranging products, pointing to ingredient labels, opening product lids, texture close-ups. A meaningful "human touch" element without face.
Voiceover
Gemma records scripts via Voice Memos on separate iPhone or via ElevenLabs voice clone. Audio synced to footage in post. No lip-sync required — voiceover over product visuals throughout.
Flatlay Arrangements Needed
Full LRP range arranged (3-4 products)
Vichy Neovadiol range (Day, Night, Serum)
CeraVe range (Cleanser, Moisturiser, PM Lotion)
All three brands together — "GP skincare edit" hero shot
Individual hero shots: each product alone on marble
Shoot Order
- Set up overhead rig. Test lighting — products should be fully lit with no harsh shadows.
- Shoot all-three-brand flatlay first — hero image for thumbnails and carousel covers.
- Individual brand flatlays: LRP, then Vichy, then CeraVe.
- Ingredient card content: each card filmed for 10–15 seconds, slow zoom in.
- Hands B-roll: product handling, texture reveal, lid opening.
- Gemma records voiceover tracks for Scripts 2, 4, 6 separately.
- Post: sync voiceover to relevant footage in CapCut or Resolve.
Director notes (Ade): For skincare faceless content, the quality of the product visuals is the equivalent of the CGM app screen recordings — it's the primary asset. Invest time in getting clean, well-lit product shots. The "all three brands" flatlay is the hero image for the entire skincare content series — use it as a cover image, a carousel header, and a Reels thumbnail. If marble board is not available, a plain white A3 card achieves 80% of the same visual quality.
7 — Faceless Production Notes
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The best faceless format for skincare: flatlay + ElevenLabs VO + ingredient animation
Unlike Ultrahuman where the data screens are the primary faceless asset, skincare faceless content is built around product visuals, ingredient breakdowns, and educational graphics. The combination of: (1) clean overhead product flatlay footage, (2) Canva ingredient explanation cards, and (3) Gemma's cloned ElevenLabs voice narrating, produces content that performs at 70–80% of the engagement rate of face content — with essentially zero filming time required once the flatlay B-roll library exists.
Faceless Formats — Prioritised
- Flatlay + voiceover (Priority 1): Products on marble surface, overhead iPhone shot, slow orbit or static. Gemma's ElevenLabs voice clone narrates. This is the highest-volume output method — one filming session produces content for months.
- Canva ingredient carousel (Priority 2): Each slide explains one ingredient — ceramides, hyaluronic acid, Proxylane, niacinamide, SPF filters. Designed to save, shares widely. No filming required — pure design output. Post as Instagram carousel.
- Hands-only product reveal (Priority 3): Camera C filming hands only — opening lids, applying texture to back of hand, pointing to ingredient labels. Feels human without face. Works for TikTok and Reels.
- Text-on-screen reaction (Priority 4): Product flatlay with text overlays ("A GP's honest review" / "Dermatologist-recommended" / "£12 – and it's the best cleanser I've found"). No VO needed. High engagement on Instagram Stories and Threads.
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Canva ingredient cards — template approach
Create a single Canva template: dark background (matching --bg #050508), product brand colour accent, ingredient name in large text, 2-sentence GP explanation below. Duplicate and populate for each ingredient. These cards can be used as Reels frame overlays, Instagram carousel slides, or standalone posts. Build the template library in one 30-minute Canva session and it produces content assets indefinitely.
8 — Hashtag Sets
Menopause Skincare
GP / Dermatologist Recommended
Skincare Science
General Beauty / Skincare
9 — CTA Library 8 CTAs
Affiliate routing note: La Roche-Posay and Vichy Neovadiol → Awin affiliate links. CeraVe → Amazon affiliate (3–4%) or apply to brand direct programme at cerave.co.uk for higher rates.
CTA 1 — LRP Specific
"La Roche-Posay is linked in my bio via my Awin affiliate link — it also supports DoctoriumGP. Available at Boots too if you'd prefer."
CTA 2 — Vichy Specific
"Vichy Neovadiol is linked in my bio — affiliate link disclosed. If you're in perimenopause and your skin has changed, start with the Day Cream."
CTA 3 — CeraVe Specific
"CeraVe is linked in my bio via Amazon affiliate. It's £12 and it's better than products I've used at five times the price."
CTA 4 — Full GP Edit
"All three brands are linked in my bio — La Roche-Posay, Vichy Neovadiol, and CeraVe. Affiliate links all disclosed. These are the products I genuinely use."
CTA 5 — Save + Share
"Save this for the next time someone asks you for skincare recommendations. Share it with anyone in their 40s who's noticed their skin changing."
CTA 6 — Comment Engagement
"Drop your biggest skin concern in the comments — I read every single one. Dryness, redness, pigmentation, sensitivity — tell me and I'll create content around the most common ones."
CTA 7 — Menopause Consultation
"If you want to talk through skin changes alongside a menopause consultation — we do that at DoctoriumGP. Link in bio for appointments."
CTA 8 — Follow for Series
"Follow @doctoriumgp — I'm doing a full series on menopausal skin: what's happening, what works, and what's a waste of money. Coming this week."