🎯
The content strategy in one sentence
DoctoriumGP publishes clinical education content that genuinely helps people — and every piece of content happens to feature a partner product that Gemma personally uses and endorses. The products earn commission. The content builds the clinic. The audience grows. Everything compounds.
⚡
Two tracks running simultaneously
Track 1 — Face content: Gemma on camera. Clinical authority, personal stories, product reveals, first reactions. 2 filming sessions per month. High trust, high conversion.
Track 2 — Faceless: HeyGen avatar + ElevenLabs voice clone. Educational explainers, data reveals, carousels. Produced at the desk. Unlimited volume. Runs while Gemma sees patients.
Track 2 — Faceless: HeyGen avatar + ElevenLabs voice clone. Educational explainers, data reveals, carousels. Produced at the desk. Unlimited volume. Runs while Gemma sees patients.
Partner Products Click to open full brief
Parasym / Nurosym
Vagus nerve stimulation · fibromyalgia · menopause autonomic symptoms · stress
Commission TBC
70% face / 30% faceless
6 scripts
4 filming jobs
Stride
Methylation testing · blood panels · biological age · at-home diagnostics
£40–£100/sale
50% face / 50% faceless
8 scripts
4 filming jobs
GlycanAge
Glycan biological age · inflammation biomarker · HRT effectiveness · longevity
Commission TBC
60% face / 40% faceless
6 scripts
3 filming jobs
Ultrahuman
Ring AIR · M1 CGM · Home device · sleep · HRV · glucose · metabolic health
Affiliate TBC (Vingesh)
40% face / 60% faceless
8 scripts
5 filming jobs
Skincare — L'Oréal Group
La Roche-Posay · Vichy Neovadiol · CeraVe · menopause skin · barrier repair
5–10% affiliate (Awin)
50% face / 50% faceless
6 scripts
3 filming jobs
What Makes Health Content Go Viral in 2025 Read this first
Posting Cadence Sustainable volume
| Day | @doctoriumwellness (IM8) | @doctoriumgp (all partners) | Format |
|---|---|---|---|
| Monday | 1 × IM8 Reel (face) | 1 × faceless explainer | Talking head + carousel |
| Tuesday | 1 × IM8 TikTok | 1 × data reveal (app screenshot + voiceover) | Screen recording |
| Wednesday | 1 × IM8 Reel | 1 × carousel (Canva) | Save-bait infographic |
| Thursday | 1 × IM8 TikTok | 1 × HeyGen avatar explainer | Faceless talking head |
| Friday | 1 × IM8 Reel | 1 × face content (Gemma on camera) | Personal / clinical story |
| Weekend | Rest or reposts | 1 × POV / Ray-Bans lifestyle clip | Organic, unscripted |
Schedule via Publer. @doctoriumwellness posts cross to @doctoriumgp on best performers. Total output: ~14 pieces/week across both channels.
The Cross-Sell Stack One viewer, multiple commissions
The products sell each other. A viewer who buys one is primed for the next. Build this journey deliberately.
Finds DoctoriumGP via IM8 video
→
Follows. Sees CGM content.
→
Buys Ultrahuman Ring
Commission ✓
→
Sees GlycanAge carousel
→
Orders GlycanAge test
Commission ✓
→
Books menopause consultation
Revenue ✓
Finds via "menopause skin" video
→
Buys La Roche-Posay via link
Commission ✓
→
Sees Stride bloods content
→
Orders blood panel
Commission ✓
→
Books HRT consultation
Revenue ✓
Finds via "vagus nerve" video
→
Buys Nurosym device
Commission ✓
→
Sees methylation content
→
Orders Stride Methylation test
Commission ✓
→
Books DoctoriumGP consultation
Revenue ✓
💷
Conservative revenue projection — 6 months of consistent posting
IM8: 50 posts → $5,000 bonus + ongoing commission. Ultrahuman (assuming 8% on £300 avg): 10 sales/month = £240/month. Stride: 15 tests/month × £60 avg = £900/month. GlycanAge: 8 tests/month × £30 = £240/month. Skincare: 20 sales × £8 = £160/month. Nurosym: 5 devices × £TBC.
Conservative total: £1,500–£2,500/month passive commission revenue within 6 months. Without a single new patient booking.
Conservative total: £1,500–£2,500/month passive commission revenue within 6 months. Without a single new patient booking.